Ad Spend Waste Estimator
How much of your
ad budget is wasted?
ad budget is wasted?
Answer 4 questions. Get an estimate of likely ad waste and the biggest fixes to reduce it.
~25%
Average PPC waste in SMB accounts (WordStream, 500 accounts)
$3.6k
Annual waste on a $1,200/mo budget at 25% waste rate
>50%
Of SMB accounts lack proper conversion tracking setup
3min
Average time to complete this estimator
Waste % per WordStream SMB study. Tracking stat per WordStream (500 accounts reviewed).
1
Budget2
Platform3
Setup4
TrackingTotal across all platforms — Google, Meta, TikTok, etc.
$
Please enter a monthly budget of at least $100.
Select all platforms where you currently run paid ads.
Google Search
Search intent
✓
Google Shopping / PMax
E-commerce / AI
✓
Facebook / Instagram
Social / Interest
✓
TikTok Ads
Short-form video
✓
LinkedIn Ads
B2B / Professional
✓
Amazon Ads
E-commerce / Retail
✓
The page they see right after clicking.
Phone calls, form fills, or purchases tied back to a specific ad.
Be honest — this matters.
Helps calibrate the estimate to your industry.
Estimate quality
Core only
Please answer all 4 questions above before continuing.
What you'll find out
"We had no idea $800 a month was going nowhere."
Your monthly waste in dollars — not percentages. Real money, real numbers.
What's causing it — platform, setup, tracking gaps, and bad combos.
Your top 3 fixes ranked by how much each one saves you per month.
What it costs you annually — and what you could do with that money instead.
Estimated monthly waste
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—
—
0% waste—100%
—
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Annual burn at this rate
—
lost per year
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What's driving the waste
Your top fixes — ranked by money saved
Want to fix it?
BusinessNES covers practical guides on cutting ad waste, landing pages, and getting more from every dollar.