Business Data & Benchmarks · United States

Truck and RV Rental Revenue Benchmark

Rental and leasing of trucks, utility trailers and recreational vehicles to businesses and consumers.

NAICS 532120, 2022 editionUnited States data by defaultSources and dates shown

Average Truck and RV Rental Revenue per Year 2022 Economic Census

The 2022 Economic Census counts every truck and RV rental business with paid employees and publishes their combined annual receipts. Dividing one by the other gives the average annual revenue per employer establishment below.

≈$5,554,000 /year

Average annual gross revenue per employer establishment

6,712

Employer establishments in the United States, 2022

as published $37.3 billion

Combined annual gross revenue of employer establishments, 2022

How this is calculated: about $37.3 billion in combined annual receipts divided by 6,712 employer establishments works out to an average annual revenue of $5,554,000 per employer establishment. Vehicles are the asset here, and a fleet earns across many rentals rather than being sold once.

Scope: Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing, NAICS 532120. Classified separately in group 5321: 532111 Passenger Car Rental; 532112 Passenger Car Leasing. Nothing outside that code is counted on this page.

Source US Census Bureau, 2022 Economic Census, Summary Statistics (ECNBASIC): ESTAB, RCPTOT and PAYANN by NAICS · Vintage 2022 Economic Census · Calculation BusinessNES · Accessed July 2026

Employer Establishments at Year Five Varies by cohort

Automotive Equipment Rental and Leasing, NAICS 5321, the 2018 starting count compared with the count of five-year-old establishments in 2023.

55.7%the year-five count as a share of the starting count

Five-year establishment continuation benchmarkLine chart of industry continuation: 83.6 percent at 1 year, 74.8 percent at 2 years, 63.2 percent at 3 years, 58.9 percent at 4 years, 55.7 percent at 5 years. 866 establishments first reported paid employment in 2018; BusinessNES calculation from Census BDS.100%75%50%25%0%2014-2018 cohort range: 51.8 to 78.1 percentStart: 100 percent, the starting count1 year: 83.6 percent of the starting count2 years: 74.8 percent of the starting count3 years: 63.2 percent of the starting count4 years: 58.9 percent of the starting count5 years: 55.7 percent of the starting count83.674.863.258.955.7Start1 year2 years3 years4 years5 years866 establishments first reported paid employment in 2018; BusinessNES calculation from Census BDS.
Five years on, this industry group counted about 56 establishments aged five for every 100 that first reported paid employment in 2018. Census compares counts by age rather than following the same businesses, so read it as a broad continuation indicator for the industry group, not as a tracked survival rate.

Across the 2014 to 2018 cohorts, five-year results ranged from 51.8 to 78.1 percent. This benchmark covers Automotive Equipment Rental and Leasing, NAICS 5321, as a whole, and truck, utility trailer, and rv (recreational vehicle) rental and leasing are 6,712 of the 16,515 employer establishments in that group. A count by age is not a survival rate, because the figures compare two headcounts rather than follow one set of businesses.

Payroll as a Share of Revenue Official data

Payroll divided by receipts, both as published for the same year.

MeasureValue
Annual payroll share of receipts, United States≈13%

Payroll share of receipts, Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing, United States, 2022 Economic Census.

Approximately 13.0 percent of every revenue dollar goes to annual payroll, which is low because the fleet, not the counter, is what customers pay for.

Payroll here excludes benefits, employer taxes and owner compensation, and it excludes the vehicles, their financing, maintenance and eventual resale, which drive this business.

Business Scale and Ownership Structure Official data

How large the average establishment is, and whether the population is independent operators or multi-site companies.

MeasureValue
Paid employees per employer establishment12.8
Employer establishments per firm3.96

Scale and ownership, Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing, United States, 2022 Economic Census.

The average establishment employed about 12.8 people, and the industry counted 4.0 employer establishments per firm. That is well above one establishment per firm, which fits a category served through dealer and franchise networks.

These are arithmetic industry averages. They state the size of the average establishment and show that multi-establishment ownership exists. They do not show the distribution of business sizes and they do not measure market concentration.

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Data Source Notice

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures above are from the 2022 Economic Census reference year, released by the Census Bureau in 2024 and 2025; markets have moved since.

Sources and Methodology

Revenue, establishment counts, payroll, employment and firm counts on this page come from the 2022 Economic Census, Summary Statistics, published by the US Census Bureau. Averages and shares are BusinessNES calculations from those published totals, and each one names the two figures it divides.

The Census counts employer establishments, meaning each staffed rental location rather than each company or franchise.