List of 100 Top Selling Beauty Products 2025

List of Best-Selling Beauty Products

1. Augustinus Bader The Rich Cream – Luxurious anti-aging moisturizer that deeply hydrates and restores skin.

2. Dr. Brandt Microdermabrasion Exfoliator – Professional-grade exfoliator for smooth, radiant skin.

3. Wellage Real Hyaluronic Blue Ampoule – Deeply hydrating Korean skincare ampoule for plumper skin.

4. Dr. Althea Vitamin C Boosting Serum – Brightening formula that evens out skin tone and boosts glow.

5. IOPE Retinol Super Bounce Serum – Powerful retinol serum that refines texture and reduces wrinkles.

6. EltaMD UV Skin Recovery Red Color Correcting Green Tint Broad-Spectrum SPF 50 – Sunscreen with a green tint to neutralize redness.

7. Medik8 Liquid Peptides Advanced MP Face Serum – Peptide-packed serum for firming and reducing fine lines.

8. Cécred Clarifying Shampoo & Scalp Scrub – Detoxifies the scalp and removes buildup for healthier hair.

9. Sisley Phyto-Rouge Velvet 41 Rouge Flame – Bold, highly pigmented velvet lipstick for all-day wear.

10. Gucci Mascara L’Obscur – Lifts and defines lashes with rich black pigment.

11. Danessa Myricks Beauty Yummy Skin Glow Serum – Lightweight formula that enhances skin’s natural radiance.

12. Pat McGrath Labs Mothership Eyeshadow Palette – High-impact eyeshadows with stunning color payoff.

13. Westman Atelier Vital Skin Foundation Stick – Blendable, weightless foundation for a flawless finish.

14. Jones Road Miracle Balm – Multi-use balm that hydrates and adds a subtle glow.

15. Ilia Super Serum Skin Tint SPF 40 – Combines skincare, sun protection, and light coverage in one.

16. Dyson Supersonic Hair Dryer – Fast-drying tool that prevents heat damage.

17. Kristin Ess+ Peptide Restore Overnight Bond Revitalizing Dry Mask – Strengthens and repairs hair while you sleep.

18. Amika Soulfood Nourishing Hair Mask – Leaves hair soft, shiny, and hydrated.

19. Vegamour GRO Hair Serum – Supports thicker, fuller-looking hair over time.

20. Cécred Nourishing Hair Oil – Lightweight formula that tames frizz and adds shine.

21. Revlon One-Step Hair Dryer and Volumizer – Cuts styling time by drying and volumizing in one step.

22. IT Cosmetics Your Skin But Better CC+ Cream with SPF 50+ – Hydrating CC cream with full coverage.

23. T3 AireBrush Duo Blow-Dry Brush – Versatile styling tool for smooth or voluminous hair.

24. NuFACE FIX MicroWand – Reduces fine lines and firms skin using microcurrent technology.

25. Foreo Luna 3 Facial Cleansing Brush – Deep cleans pores with gentle sonic vibrations.

26. GHD Platinum+ Styler Flat Iron – Smart straightener that adapts to hair type for less damage.

27. CurrentBody Skin LED Light Therapy Mask – Boosts collagen production and reduces signs of aging.

28. Tangle Teezer Astrology-Themed Hair Brushes – Fun and effective detangling brush with a celestial twist.

29. Kansa Wand – Ayurvedic facial massage tool that boosts circulation.

30. Beautyblender Original Makeup Sponge – Seamlessly blends foundation for a flawless finish.

31. Neutrogena Hydro Boost Gel Cream – Lightweight moisturizer that keeps skin hydrated all day.

32. Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer – Covers dark circles while brightening the under-eye area.

33. CeraVe Hydrating Facial Cleanser – Removes dirt and makeup without stripping moisture.

34. Glossier Boy Brow – Gives brows a fuller, fluffier look in seconds.

35. Olaplex Hair Perfector No. 3 – Repairs and strengthens hair bonds from within.

36. Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation – Lightweight foundation with long-lasting matte coverage.

37. Anastasia Beverly Hills Brow Wiz – Ultra-fine eyebrow pencil for precise definition.

38. Tarte Shape Tape Concealer – Full-coverage formula that smooths and brightens.

39. The Ordinary Niacinamide 10% + Zinc 1% – Helps control oil and reduce blemishes.

40. Mario Badescu Facial Spray with Aloe, Herbs and Rosewater – Refreshes and hydrates skin anytime.

41. Differin Gel Acne Treatment – Fights acne with dermatologist-approved retinoid power.

42. La Roche-Posay Anthelios Ultra Light Sunscreen Fluid SPF 60 – High SPF protection in a lightweight formula.

43. Charlotte Tilbury Matte Revolution Lipstick – Soft-matte lipstick with long-lasting color.

44. Nars Radiant Creamy Concealer – Hydrating concealer that blends effortlessly.

45. Olay Regenerist Micro-Sculpting Cream – Firms and hydrates skin for a youthful glow.

46. Drunk Elephant C-Firma Vitamin C Day Serum – Brightens and evens out skin tone.

47. Bioderma Sensibio H2O Micellar Water – Gentle yet effective makeup remover.

48. Benefit Cosmetics Roller Lash Curling Mascara – Lifts and curls lashes for an eye-opening effect.

49. Too Faced Better Than Sex Mascara – Adds volume and drama to lashes.

50. Sunday Riley Good Genes All-In-One Lactic Acid Treatment – Gently exfoliates to reveal glowing skin. 

51. Laneige Lip Sleeping Mask (Peach Iced Tea) – An upgraded formula that intensely hydrates and softens lips overnight.

52. Shiseido Vital Perfection Uplifting and Firming Cream – Innovative skincare that visibly lifts and sculpts facial contours.

53. Rare Beauty Soft Pinch Liquid Blush – Buildable, long-lasting color that melts into skin for a fresh, natural glow.

54. Kérastase Blond Absolu Cicaextreme Hair Mask – Strengthens and deeply hydrates bleached or highlighted hair.

55. Tatcha The Rice Wash Skin-Softening Cleanser – A creamy, pH-neutral face wash that gently exfoliates and nourishes.

56. Tatcha Indigo Overnight Repair Serum in Cream – Calms irritation and fortifies the skin barrier with soothing Japanese indigo.

57. Huda Beauty Faux Filter Luminous Matte Foundation – Full coverage formula delivering a radiant yet shine-free finish.

58. Glow Recipe Watermelon Glow AHA Night Treatment – Lightweight overnight exfoliator for smoother, glowing skin by morning.

59. YSL Beauty Rouge Pur Couture The Slim Velvet Radical – Ultra-pigmented soft matte lipstick with intense color payoff.

60. Urban Decay All Nighter Ultra Glow Setting Spray – Locks makeup in place while imparting a dewy, luminous finish.

61. Moroccanoil Color Depositing Mask – Conditions and deposits temporary color to refresh and revitalize dull hair.

62. Byredo Rose of No Man’s Land Hair Perfume – Nourishes hair with a subtle, long-lasting floral fragrance.

63. Oribe Gold Lust Repair & Restore Shampoo – Rejuvenates hair for a smoother, healthier, more lustrous look.

64. The Inkey List Polyglutamic Acid Serum – Improves moisture retention and plumps skin with a powerful humectant.

65. Dior Backstage Face & Body Powder-No-Powder – A sheer finishing powder that blurs imperfections for a natural glow.

66. L’Oréal Paris Revitalift Derm Intensives 2.5% Hyaluronic Acid Serum – Budget-friendly serum for hydrated, visibly plumped skin.

67. MAC Powder Kiss Velvet Blur Slim Stick – Soft-focus lipstick with a plush, comfortable matte finish.

68. Clarins Double Serum Eye – Targets fine lines, puffiness, and dark circles for more youthful-looking eyes.

69. Paula’s Choice 5% Niacinamide Body Serum – Smooths rough texture and evens skin tone on the body.

70. BeautyStat Universal C Skin Refiner – High-potency vitamin C cream that brightens and firms dull skin.

71. Supergoop! Glowscreen Body SPF 40 – Illuminating body sunscreen offering broad-spectrum protection and a subtle glow.

72. LANEIGE Radian-C Cream – Vitamin C-infused moisturizer that brightens and refines uneven skin texture.

73. Mizani 25 Miracle Milk – Multifunctional leave-in treatment that detangles, hydrates, and protects all hair types.

74. Bobbi Brown Vitamin Enriched Eye Base – Nourishing under-eye primer that preps skin for smooth concealer application.

75. Kate Somerville DeliKate Recovery Cream – Gentle, soothing moisturizer ideal for compromised or sensitive skin.

76. Ouai Scalp & Body Scrub (St. Barts) – Buffs away dead skin cells and buildup for soft skin and a refreshed scalp.

77. Amorepacific Vintage Single Extract Essence – Antioxidant-rich formula that boosts clarity and luminosity.

78. Charlotte Tilbury Pillow Talk Push Up Lashes! Mascara – Enhances lash volume, length, and lift for a wide-eyed look.

79. Fable & Mane HoliRoots Hair Oil – Ayurvedic-inspired pre-wash treatment that strengthens hair from root to tip.

80. Kopari Coconut Melt – A versatile coconut oil that delivers head-to-toe hydration and a healthy sheen.

81. IT Cosmetics Bye Bye Pores Pressed Powder – Instantly blurs the appearance of pores for a smooth, matte finish.

82. Tower 28 ShineOn Jelly Lip Gloss – Sheer-to-buildable lip gloss that’s hydrating and non-sticky.

83. Dr. Jart+ Ceramidin Skin Barrier Serum – Locks in moisture to fortify skin’s defense against environmental stressors.

84. Drybar Double Shot Oval Blow-Dryer Brush – Combines the power of a blow dryer with the shape of a round brush.

85. Hourglass Ambient Lighting Infinity Powder – A soft-focus finishing powder that adds a lit-from-within radiance.

86. Natasha Denona Glam Face & Eye Palette – Contains curated shades for effortless sculpting and highlighting of eyes and cheeks.

87. Essie Gel Couture Nail Polish – Achieves salon-quality, gel-like shine without needing a UV lamp.

88. Olaplex No. 8 Bond Intense Moisture Mask – Concentrated formula that adds shine, smoothness, and body to hair.

89. Dr. Dennis Gross Alpha Beta Universal Daily Peel – Two-step daily exfoliating pads for more even-toned, radiant skin.

90. Milk Makeup Hydro Grip Primer – Locks makeup in place while providing a burst of hydration and a smooth canvas.

91. Estée Lauder Advanced Night Repair Intense Reset Concentrate – Helps calm and rehydrate stressed skin overnight.

92. KVD Beauty Good Apple Skin-Perfecting Foundation Balm – Lightweight, full-coverage balm that blends seamlessly for a flawless finish.

93. L’Occitane Almond Shower Oil – Transforms from oil to a silky milk, leaving skin soft and nourished.

94. Slip Silk Pillowcase – Reduces hair breakage, frizz, and facial creases by offering a smooth sleeping surface.

95. Aesop Resurrection Aromatique Hand Wash – Gently cleanses with a luxe, aromatic blend of natural botanicals.

96. Sunday Riley Ice Ceramide Moisturizing Cream – Rich, ceramide-powered cream that strengthens the skin barrier.

97. Fresh Kombucha Facial Treatment Essence – Protects against pollution while refining skin’s texture and tone.

98. Sol de Janeiro Beija Flor Elasti-Cream – Brazilian-inspired body cream that boosts elasticity and delivers deep moisture.

99. Keys Soulcare Skin Transformation Cream – Rich moisturizer formulated with ceramides and bakuchiol for a radiant complexion.

100. Hanni Weighted Razor – A sleek, eco-friendly razor designed for a close, smooth, and irritation-free shave.

Best Selling Beauty Tools

Popular beauty products also include various beauty tools. Some of the most popular of these are:

1. Facial rollers (e.g., jade rollers, rose quartz rollers)
2. Derma rollers (for microneedling)
3. LED light therapy devices (for acne, wrinkles, and other skin issues)
4. Facial cleansing brushes (e.g., Clarisonic, Foreo)
5. Hair straighteners (e.g., flat irons)
6. Curling irons (for different types of curls)
7. Hair dryers (with various features, such as ion technology)
8. Hair clippers and trimmers (for men’s grooming)
9. Epilators (for hair removal)
10. Wax warmers (for hair removal)
11. Facial steamers (for opening pores and improving circulation)
12. Nail drills (for manicures and pedicures)
13. UV nail lamps (for curing gel polish)
14. Tweezers (for precise hair removal)
15. Makeup brushes (for different types of application)
16. Eyelash curlers
17. Tweezerman tools (such as cuticle pushers and nail files)
18. Makeup sponges (such as Beautyblender)
19. Contouring and highlighting tools (e.g., makeup brushes, sponges)
20. False eyelashes and eyelash adhesive.

Examples Of Top Selling Beauty Products

La Roche-Posay Lipikar Balm AP+ Intense Repair
Body Lotion for Dry Skin, Body Cream with Shea Butter and Niacinamide, Moisturizer for Dry and Rough Skin, Sensitive Skin Safe, 13.52 Fl Oz (Pack of 1)

Available here on Amazon.

Fenty Skin Start’r Set
Total Cleans’r, Fat Water Toner Serum, Hydra Vizor Sunscreen

Available here on Amazon.

Finishing Touch Flawless Facial Hair Remover for Women
White/Rose Gold Electric Face Razor for Women with LED Light for Instant and Painless Hair Removal

Available here on Amazon.

Benefit Cosmetics POREfessional Pro Balm Face Primer
Pore Minimizer .75 Ounce. Quickly minimize the appearance of pores and fine lines for smoother-than-smooth skin. Compliments All Skin Tones.

Available here on Amazon.

The Ordinary Facial Treatment Set
Includes Vitamin C Cream, Hyaluronic Acid Serum and Niacinamide Serum! Brightens, Hydrates And Reduces Skin Blemishes! Vegan, Paraben Free & Cruelty Free!

Available here on Amazon.

Glow Recipe Watermelon Glow Niacinamide Dew Drops
Brightening Serum with Hyaluronic Acid & Moringa Oil + Vitamin E – Hydrating Lightweight Face Serum + Hyperpigmentation Treatment (40ml)

Available here on Amazon.

Trezoro 2200W Ionic Salon Hair Dryer
Professional Blow Dryer – Lightweight Travel Hairdryer for Normal & Curly Hair Includes Volume Styling Nozzle

Available here on Amazon.

Asterwood Matrixyl 3000 + Argireline + Hyaluronic Acid Organic Serum for Face
Anti-Aging Face Serum, Anti-Wrinkle Serum, Facial Skin Serum Skin Care Products, 237ml/8 oz

Available here on Amazon.

The BEAUTYBLENDER Original
Pink Blender Makeup Sponge for blending liquid Foundations, Powders and Creams. Flawless, Professional Streak Free Application Blend, Vegan, Cruelty Free and Made in the USA

Available here on Amazon.

Cooluli Skincare Mini Fridge
Mini Fridge for Bedroom – Car, Office Desk & Dorm Room – Portable 4L/6 Can Electric Plug In Cooler & Warmer for Food, Drinks, Beauty & Makeup – 12v AC/DC & Exclusive USB Option, White

Available here on Amazon.

Read also: Top 100 Luxury Fashion Brands List

And in your opinion, what are the most popular beauty products that are missing from our list? Share your opinion in the comments section below!