Do you want more customers? Of course you do! No business can survive without a steady flow of new customers. In this article we have prepared the following list of the 50 best ways how to do it. We have carefully analyzed and selected the most effective and proven ways to attract new customers to small medium and large businesses.
When considering which way is best for your business, remember that advertising your business and reaching more customers is often an expensive investment. While the costs can be high, they usually pay off, especially when you promote your business in a diversified way and reach customers in different ways and through different channels. In this article you will also find examples of very effective free ways to attract customers.
TOP 50 BEST WAYS TO ATTRACT NEW CUSTOMERS
1. Online advertisement
Online ads placed on major websites and Google are one of the most efficient ways to get new customers. This is one of the simplest, yet most powerful ways to reach thousands or even millions of potential customers with an advertisement of your products or services. Such ads are placed, for example, between paragraphs of text in articles, news stories, as ads when showing videos, or on the search results page for a given search term in an Internet search engine. The biggest and most popular advertising services of this type include: Google Ads, YouTube Ads, Amazon Ads, Facebook Ads and Instagram Ads.
Example: Promote your products on Google’s results pages in order to let people see your ads. You just need to choose for which search queries Google will display your ads. It’s advised to choose popular keywords closely related to your products or services.
2. Offer interesting promotions & discounts
Promotions and discounts are some of the most effective methods of attracting customers and enhancing brand awareness. Among the most popular examples of such promotions are: a free trial of the service; a discount for the first month of service; a discount for referrals; a discount for first-time customers; a discount for customers who spend a certain amount of money or a promotion where customers get a free item when they purchase a certain number of items. Whatever promotion you choose, make sure you are clear about the terms and conditions.
Example: An interesting promotion that can attract new customers is a contest or giveaway. This could be something as simple as a free iPad for the first 10 people to sign up, or a larger prize like a free trip to Europe. Whatever the prize, make sure it is something that people will be excited about. Announce the contest on your website and social media pages, and make sure to promote it in your email newsletters and other marketing materials.
3. Google Business Profile & other business profiles
No matter what kind of business you run, the visibility of your company on the Internet is very important. You can easily improve it by setting up and completing a profile on Google Business. This is a free service from Google that is used to manage business cards of businesses. Business cards show up in Google search results, in the Maps tab, in your web browser and in the Google Maps app. Make sure your business profile includes the correct address, relevant photos, current opening hours, website address and any other information that might be useful to your customers (such as a photo of the restaurant’s current menu).
Example: Create a profile for your company on Google Business Profile (link) and provide there all the necessary information that will be useful to your customers.
4. Collaborate with influencers
In the age of the internet and social media, one of the most powerful ways to get more customers is to use influencers and people who have great online reach to help. Influencers are often much cheaper than traditional TV or radio ads and can reach really huge groups including your potential customers.
Example: Identify your target audience and find influencers with the most similar target audience to yours. Identify which ones align with your values and target audience and reach out to them. You can offer them free products or services in exchange for promoting your brand on their social media platforms or blog. You can also collaborate with them on content creation, such as creating joint videos or blogs.
5. Offer free products, samples or features
Free products are a great way to reach many new customers. By trying your products or services for free, customers may realize how attractive they are, so that later they will want to pay for them even if they are no longer free.
Example: 7 day free trial version of premium account, offering clients free snacks or sweets from your restaurant to attract them to come in
6. Create your website & utilize SEO (Search Engine Optimization)
By having a website that is properly optimized for SEO, you are able to reach thousands of customers for free through Google and other search engines alone (and if the site is really good, even up to millions per month!). A great way to reach more customers is also to create a blog related to your company with content that is attractive and useful to the group of your potential customers. By creating content (e.g., informative articles) related to the topics of your business, you will attract new customers, some of whom will be interested not only in the content of your blog, but also in what you have to sell and offer.
Example: Perform SEO site audit of your website and perform competitor analysis. Check what keywords do they target and what do they do better than you. Create a plan of targeting new keywords and optimize all currenty existing key pages of your website.
7. Expand your offer
Many businesses make the mistake of focusing on offering only one type of product or service. Customers who come to your website or store have other needs as well. By offering something similar to your curent products or services, but new and slightly different, you can increase your company’s profits and also attract a different, new type of customer.
Example: Offer your product in a version tailored to the requirements of a different social group, nation, gender or age group. For example, if you have been selling only women’s clothes so far, start offering men’s clothes as well. Or if you’ve been selling online courses only in English, start selling them also in versions in Spanish, Chinese and Arabic, so that they also appeal to customers in other countries.
8. Partnerships & cooperation with businesses related to your niche
One way to get more customers through partnerships and cooperation with businesses related to your niche is to identify and contact businesses that complement your own. This can be done by looking at what businesses or industries your company sells to, and then seeking out companies that sell complementary products or services. Once you’ve identified these companies, reach out to them and see if there’s any opportunity for cooperation. You may be able to work together to cross-promote each other’s products or services, or even team up on joint marketing initiatives. By partnering with complementary businesses, you can increase the reach of your marketing efforts and attract more customers.
Example: If you have restaurant cooperate with Bolt and other food delivery services, or cooperate with local hotels, schools, or corporations and offer your food there
9. Utilize new sales channels
By using a variety of sales channels, you can reach a wider audience and attract more customers. There are a few ways to utilize new sales channels to get more customers. One way is to use social media platforms, such as Facebook and Twitter, to advertise and promote your business. You can also create a website for your business and post information about your products and services on it. Additionally, you can distribute flyers and brochures in your local community to let people know about your business. It’s very important not to limit yourself to selling your product or service only with one sales channel (like only in your store or showroom).
Example: Research which channels will be the best fit for your business. Not all channels will work for every company, so do your research and find the ones that are most relevant. Create targeted content for each channel. This content should be tailored to appeal to the audience that you’re targeting through that channel. Channels like Google Shopping, Amazon and eBay can drive a lot of traffic to your website, so make sure it’s optimised for search engine results. Experiment with different channels to find what works best for you. You can also think about selling through distributors. Every business is different, so it’s important to test out different channels to see what works best for you.
10. Flyers, Infographics, etc. – show clearly to many people how good your offer is
To reach a lot of people with your offer, it’s worth having clear and visually appealing infographics, flyers and PDFs. Such materials should clearly show your offer and present the products or services you sell in the most attractive way possible. In such materials, it’s also a good idea to include key information about your offer, especially information that is crucial for customers to make a purchase decision.
Example: Some ideas on how to utilize infographics to attract more clients for your brand include: making a series of infographics that focus on different aspects of your brand or industry, creating infographics that target specific demographics or interests, creating an infographic that compares your product or service to a competitor’s, designing an infographic that showcases your company’s history or philosophy, posting your infographics on social media and other online platforms, including your infographics in email marketing campaigns, printing out your infographics and displaying them in physical locations.
11. Participate in social events
Taking part in social events is another good way to expand your customer base. This is an especially good tactic for businesses operating locally. At such social events, you have a great opportunity to introduce your offerings to new customers, get them better acquainted with your brand, and make more direct contact with them. It’s also the perfect time to offer discounted products and free samples.
Example: Social events that are worth taking into account when looking for new customers might include: school events, sport events, neighborhood events, farmers markets, craft fairs.
12. Contact & get known with local newspapers and media
The media, including local ones, have great potential for advertising businesses. Especially such as restaurants, stores and local services. It’s usually recommended to advertise your business in local media.
Example: Join Facebook group or any forum and answer some questions related to your business (make sure the info and link to your business are visible in your profile, or mention it)
13. Learn from your successful competitors
To maximize the number of customers, it’s worth considering how your business differs from the competition. What they are better at than you, and which of their solutions might inspire you to improve your business. Analyze what customers your competitors have. How are their customers different from yours? What do your competitors attract their customers with?
Example: Compare their offer with yours, buy their product or service and analyse it thoroughly, analyse their website, seo performance, quality, Google opinions
14. TV ads or Radio ads
Radio and TV ads are a very effective method of reaching more customers, although it is usually quite expensive. Their main benefit is targeting a larget audience at once. This is a good way to advertise especially popular products and services whose potential customers make up a large percentage of the city or a country where such TV or radio operates. As research shows, such ads are still pretty effective these days (source).
Example: Television as well as radio attract different audiences through different channels and programs. Identify the channel and program or broadcasts whose audience is most similar to your group of potential customers. For example, if you have a business selling children’s toys, choose to advertise during the intermission of a popular children’s movie. If you run a company that offers car repair and service services, then your business’ ad would be ideally suited to be shown during breaks in a broadcast about cars.
15. Show your brand on the major directories
For many brands, this is very important to be visible everwhere where your potential customers might be. Take under consideration especially places like Booking.com, TripAdvisor, Bolt Food, Yelp, Bing, LinkedIn, Better Business Bureau and other websties and directories where your potential clients might be.
Example: Create profiles of your company in the largest and most important directories for your industry. Add key information such as contact information and what is most likely to be useful to your customers. Detailed information about your products or services, information about quality certifications awards or other advantages of your business.
16. Ask for referrals
Attract customers to refer your business to their friends and families. There are many clever ways how to enourage clients to do it. For example, you can reward customers for recommending your company with extra discounts, sometimes even prizes and rewards (like gifts, free products, lotteries or cashback).
Example: An interesting way to utilize asking for referrals to attract more clients for your brand is to provide incentives for referrals. This could be a discount on future services for the person who refers a new customer, or a gift card or other bonus for the person who sends in the most referrals over a given period of time. You could also hold a contest or giveaway related to referrals. whichever incentive you choose, make sure it is something that your current and potential clients would find appealing. You can also promote your referral program on your website and social media channels.
17. Bring a friend
Your customers have friends and families who may also be interested in your products and services. Invite them and offer a reward in return. Examples of such services could be offering a massage for one person + a massage at a 50% discount for a second person, a room for 4 people + the fifth free, or online language learning in a group with a 10% discount for you and a friend if he or she gives your name when signing up.
By inviting a new customer on such promotional terms, you have the chance to gain a new regular customer. There is also a chance that the new customer will tell their friends about your business, thus encouraging them to take advantage of your offer.
Example: Bring your friend to our salon and one of you will receive a free hair cut! Such promotion can be a great way to promote your business when it is still new on the market. This way, more people will experience your services and if they are satisfied they are likely to return in the future. Remember, it’s typical for people to use services and companies they already know (because they feel more comfortable and know what to expect). Likewise in this case, if a new customer comes to your salon for the first time, there is a good chance they will return.
18. Online reviews & asking for them
Today, more and more customers are checking reviews of a product, service or company before making a purchase decision. How can you improve such reviews? There are many ways, one of the best is to ask satisfied customers to write positive reviews. It’s very important that you carefully analyze how people rate your business and what you offer. This can help you easily identify the elements that you can improve or those that your customers like the most.
Example: To improve reviews of your products or services, analyze reviews of your business on Google Maps, TripAdvisor, Amazon, Facebook, Yelp, Better Business Bureau and sites that are closely related to the niche your business operates in. A good idea to improve the reputation of your business, for example, might be to include a short and clear link to Google reviews in emails to your satisfied customers.
19. Create online app of your brand
Your company’s mobile app is a great way to make closer and longer-lasting contact with your customers and reach new people. Through such an application, we can offer users various special offers such as coupons and promotions. Coupons available in electronic (also paper) form can be interesting way to attract customers’ attention. Such coupons should be well designed to create the best impression with customers and be tailored to different needs of different customers (for example, for one person, for a group of friends, etc.).
Example: A powerful way in which businesses can utilize their own mobile app to attract more clients is by providing exclusive deals and discounts to app users. This can be done by setting up a loyalty program within the app, which rewards users for repeated visits or for making a certain amount of purchases. Additionally, businesses can highlight new products or services in their app notifications, in order to entice users to check out what’s new.
20. Promote your expertise online
If you become known as an expert in the field in which your business operates, you will certainly gain new customers this way. You can do this by attending various events related to your business niche, such as webinars, YouTube video series, webinars, conferences and educational sessions. This strategy is especially useful when the brand is closely associated with the owner’s persona and image.
Example: Restaurant owner participating in an online video show about cooking or starting own blog with proven recipes films and pictures that will attract many people.
21. Utilize proven psychological tricks & tactics
There are many psychological tricks and tactics that allow you to increase your sales volume and attract more customers. Depending on the business you run, you can get more customers, for example.
Example: A great way to increase the number of sales and gain more customers, for example, can be to offer “a unique promotion that ends in 24 hours – all products 40% off” such promotions can mobilize customers and trigger a significant increase in orders.
22. Sponsor, attend or host events (and local events)
Sponsoring and attending relevant events is a great way to get many new customers to hear about your business. It’s important to choose events attended by many of our potential audience. For example if your target audience is teenagers – it’s worth taking an interest in events for children and teenagers. When you sell sports products – the ideal place to promote your brand will be various sports competitions that you can patronize or co-organize.
Example: Organize a concert in the local neighborhood. During the concert show your products and display your logo on the stage and on many other places around the event’s area.
23. Attend trade shows
The main purpose of trade shows is to show and demonstrate the latest products and services in a particular industry and meet partners, rivals and potential customers, as well as learn and exchange industry information. By participating in such a trade show, you can gain partners and even large companies that will want to buy your products or invest in your business. In addition, through trade shows you can learn about the latest market trends and find new business opportunities.
Example: Present your product at the trade show, or establish contacts and tell representatives of other companies present at the trade show about your company.
24. Attend meetings & seminars that your clients might attend
For certain types of business such as many types of B2B, a great way to attract new, valuable customers can be to attend seminars and events related to your industry. A great example would be an international conference on issues close to your business. If you take an active part in it, prepare a valuable and good presentation, and mention your personal business and leave contact information for you and your company, it is highly likely that you will soon hear back from many valuable customers who are interested in your offer.
Example: Imagine that you are the owner of a company that produces small multifunctional tractors and you are giving a lecture at an international farmers’ conference. The lecture is titled “how to effectively automate your farm and increase productivity.” In such a lecture you address the most important ways how to improve the functioning of a modern farm and how to automate the most labor-intensive processes. During such a lecture you mention the role of modern multifunctional tractors like the ones your company produces. You leave your contact details, and after the lecture you talk with interested farmers. In this way you are more than likely to gain many new customers who are eager to buy your tractors.
Networking is broadly defined as connecting with others to exchange knowledge and establish relationships. In addition to educating yourself and gaining knowledge that is often very useful in business, through networking you can meet business partners, new customers, employees, and other valuable people who will help you reach to more customers.
Example: Meet your local politicians and activists and talk with them about your business and how it can be useful for the local community and how can it be promoted. A good idea to convince them to cooperate may be to offer the local community something of value for free, or a discount in exchange for favorable terms of cooperation.
26. Put your business name, website address & phone number on anything that you can
For many brands, it’s very important that your company’s logo name contact information or website be visible in as many places as possible. These are tactics that are especially popular with small new companies that are just entering the market and want as many people as possible to know about them. In many cases it is recommended to create a catchy slogan or jingle that will stick in people’s minds.
Example: Launch a coordinated advertising campaign so that simultaneously your ads appear in various places where your customers may be. Rent a few local billboards in attractive locations, prepare a Google and Facebook Ads campaign carefully targeting your audience, and prepare attractive and interesting promotional code flyers that will entice people to come to your website. Add to this cooperation with several influencers and professional media ads and you will see a sudden influx of new customers.
27. Reach out to your old customers
Many of your old customers might come back if you offer them anything attractive. Good ways to reach your past customers are email marketing, SMS marketing and sometimes phone calls.
Example: The hotel where the customer stayed a year ago sends him an invitation a month before his birthday to visit that hotel again (the customer’s birthday date is recorded in the system). In addition, a 10% discount is offered to the customer for the stay as a present for his birthday.
28. Make advocates out of your employees
Your company’s employees can be excellent advocates for attracting more customers to your business. Involve your employees and encourage them to try harder to promote your business on various occasions. To do this, it is important that your employees feel appreciated and valued. Brainstorm sessions as well as various promotional campaigns involving employees and their friends and families (if they are interested) can be very useful.
Example: 50% discount for first visit for your employees and members of their families / Double monthly income price for an employee who will share your brand’s reflinks with the most people.
29. Join online communities, help people and link to your business
Business owners can get more customers by joining online communities, helping people online and linking to their business. Some ways to do this are by creating a social media profile for the business, participating in online discussions and forums related to the business’ industry, and including links to the business’ website in social media posts and other online content. This will show that you are knowledgeable in your field and people will be more likely to come to you for advice or to purchase your products or services.
Example: Join a Facebook group whose topics are closely related to your business. Answer people’s questions there and recommend the best solutions. Gently mention your company in some of your posts (but never spam with ads!). It’s a good idea to have your company’s contact information and the name of your business on your profile picture, or in the background of your profile picture, so potential customers can easily spot it.
30. Referral programs & referral marketing
Referral marketing is a very effective tool for attracting new customers. As research shows, up to 92 percent of consumers trust referrals from people they know. That’s why, whether you have a small medium or large company, it’s worth using such reference marketing. It gives you a chance to reward your regular customers, as well as attract new ones.
Example: One of the best and most popular forms of referral marketing is rewarding a customer for attracting a new customer to the company. This is a solution used by some of the world’s biggest brands such as Tesla and Amazon Prime. Make sure that information about such a referral program is clear and highly visible to your customers, and that the process of referring a friend is clear, fast and simple.
31. Contests & lotteries with prizes
Contests and lotteries with prizes can be a great way to get more customers. They can create a sense of excitement and encourage people to interact with your brand. Make sure your contests and lotteries are interesting and exciting, with valuable prizes up for grabs. Promote your contests and lotteries heavily on social media and through other marketing channels.
Example: Make the entry process as easy as possible, so more people will enter. Start by creating a prize that is desirable to your target audience. Make sure that the prize is related to what your business does or offers. For example, if you are a car dealership, you could give away a free weekend rental of a luxury car. If you are a restaurant, you could give away a free dinner for two.
32. Email campaigns & newsletter
Email campaigns and newsletters are a great way to get more customers. They are a great way to keep your current customers up to date on what is going on with your business, and they are also a great way to attract new customers. When creating an email campaign or newsletter, make sure that you include interesting and engaging content. You also want to make sure that you include a call to action so that your customers will be encouraged to take action.
Example: Launch attractive, interesting and precisely adjusted to the profile of the client newsletter (his age, gender, buying preferences etc.),
33. Loyalty programs
Loyalty programs can help attract and retain more customers. They can also encourage customers to spend more money with a business. Loyalty programs can be customized to fit the needs of a particular business, which can make them more appealing to customers.
Example: One way to get more customers with loyalty programs is to make it easy for them to sign up and use the program. For example, you could offer a loyalty card or app that customers can scan at checkout to receive rewards. You could also offer bonus rewards for signing up and for referring friends to the program.
Remarketing is a marketing strategy aimed at attracting customers again. To, return to your store again, you can apply appropriate incentives, however, you have the advantage that you already know the exact profile of your recipient. The best way to contact such a customer is through email, special customer-directed advertising, blog posts and promotions for returning customers. To reach such customers more easily, it is worth using remarketing tools to make the whole process easier.
Example: a customer entered your online store and was looking for a men’s backpack. Send a speculatively prepared email for him showing the most popular men’s backpacks in your store. There is a good chance that the customer is still interested in buying and will see a product that interests him and make a purchase. Use this email as a template that you will automatically send to all other users reviewing the same backpack who have not made a purchase.
35. Flash sales with a significant cashback
Flash sales can be a great way to get more customers, but to really maximize their potential you need to offer a significant cashback. This could be in the form of a percentage off the total purchase, or a set amount of cash back for every purchase. Either way, it needs to be an attractive offer that customers can’t refuse.
Example: You can get more customers with flash sales with a significant cashback by advertising the sale on social media and through email campaigns. You can also offer a discount to customers who sign up for your loyalty program.
36. Build community on social media
One way to build community on social media and attract new customers is to create engaging content. This could include blog posts, infographics, images, or videos. You could also run social media contests or giveaways, or host a social media chat. By creating a strong community on social media, you can attract new customers and keep them engaged.
Example: In order to gain new customers and grow your community on social media, it makes sense to give users something that has value to them. An example of such goods could be Q&A sessions (where you answer customers’ questions about your products or services). You can also host attractive giveaways and inform your community about promotions and deals. It’s also worth noticing and recognizing recurring fans. Once such a community has developed a bit, you can intensify the promotion of your products more and also ask for help and feedback on new products and projects.
37. Start YouTube or TikTok channel
Here are a few ways to use YouTube or TikTok to attract new customers to your business: Post videos of your products or services in action. This will help potential customers see what your business is all about and what you have to offer. Upload tutorials on how to use your products or services. This can be helpful for those who are interested in what you have to offer but are not sure how it works. Share customer testimonials or case studies. This will show potential customers that you are an reputable and trustworthy business.
Example: Start a professional YouTube channel in which you will show how to use your product and how many uses it can have. You can create different series of videos related to your product and your brand, such as videos-interviews with your customers sharing their opinions, videos testing your products, and videos showing unique and special uses of your products.
38. Offer something unique & extraordinary
Often business ideas that seem crazy at first – are the ones that are most successful. Things that people perceive as different, alterative and strange often attract attention. Similarly, in business, if you offer something truly unique, different, or strange (and perhaps even ridiculous or silly) there’s a good chance you’ll generate a lot of interest in your business, make a name for yourself, and gain many new customers.
Example: Unique coffe shop which has maids that will iron your garments (like this Japanese restaurant). Such or any other coffee shop offering such exceptional and unique services easily gain popularity and recognition because the media loves to show such interesting businesses. Choose something equally interesting and give it a unique form and you will also gain publicity.
39. Identify groups which are not your clients & offer something which will attract them
One way to identify groups which are not your clients and attract them to become your customers is by using marketing research. This can be done in a variety of ways, such as surveys, focus groups, and interviews. By understanding your target market, you can better understand what needs and wants they have that you can fulfill with your product or service. Additionally, effective marketing techniques can help attract these groups to become customers. For example, using social media platforms or paid advertising can help raise awareness of your business and prompt these individuals to consider becoming a customer.
Example: Offer new style of your product tailored to a new target audience (like an anime fan version of a product, or a developer-friendly version of a service). You can also launch attractive advertisement which will bring attention of such new groups of clients.
40. Reduce the distance from your product to your customer
The closer your product is to your customer, the easier it will be to sell. Having a physical store near your customers makes it easier for them to buy your product. It’s similar with online stores that are easy to navigate and have fast shipping. These features will make it more likely that customers will buy from you.
Example: You can make your product easier to use. This could mean providing clear instructions, making it easy to order online, or having customer service available to help with any issues.
41. Make it easy for customers to reach you
The possibility to quickly contact a business and instant service is not only something that customers love, but also a great information to advertise or slogan that will help make your business famous.
Example: To make it faster and easier for your customers to contact you create a widget that enables direct chat with your company. You can also use the option of chat on Facebook or other social media that your customers use. It might also be a good idea to offer possibility to chat with your company via whatsapp.
42. Be polite, helpful & offer best possible customer experience
Simply put, always be polite and helpful to your customers. This will create a positive customer experience, which in turn will encourage them to return in the future. Additionally, word-of-mouth is powerful, so if your customers are happy with their experience, they will likely tell others about it. As a result, you may gain more customers thanks to your exceptional customer service.
Example: One way to utilize user experience and kindness to get more customers is by making sure your website is easy to navigate and that you are providing excellent customer service. Make sure your website is easy to use and provides clear instructions on how to purchase your product or use your service. Make sure you are responsive to customer inquiries and complaints, and always try to provide a solution or resolution. By following these tips, you can create a positive experience for your customers that will make them want to come back and do business with you again.
43. Use visible, big & attractive banners
Many businesses, especially those with stationary stores and locations base much of their success on local customers who come directly to them. A great way to attract such customers is to have large, highly visible, illuminated banners with large fonts. This way, new customers will learn about your business, and people who know your business will be more likely to think about your offer.
Example: Large bright banner that can be seen from hundreds of feet away. Well visible during the day and illuminated at night.
44. Offer something that you can honestly call “best” “fastest” or “most extreme”
A great way to easily reach many customers with your business is to offer a product or service that is very unique. By selling or offering such unique products, you will easily attract the attention of many people. If you offer something that is “the only one in the U.S.,” “the largest,” “the deepest” (e.g., the deepest pool in the world) or the most durable or lightest it will interest many people and you will easily gain publicity. Offering such a “most” product or service will also make it much easier for you to promote your business. Many people will be happy to try the “most” and will be eager to tell their friends about it. Such “most” businesses are also often a big enough curiosity that journalists, vloggers and bloggers also like to talk and write about them, thus giving them even more publicity.
Example: By creating, e.g. the world’s most durable product (that can withstand a fall from the highest height, the highest temperature or that has the most durable battery), it will be easy for you to catch the attention of many customers and get them interested in your product. Such “most” products are ideal for promotion in cooperation with famous YouTubers and TikTokers. Just give such a youtuber a free product to test and we get a promotional video of our product with the title “the most durable
45. Offer free delivery
Many studies show that customers are far more willing to buy a product that is offered with free delivery. (source) This is an attractive and interesting way to encourage customers to buy your product, and a great message to include in your store’s ads. You can also offer free shipping on condition that the order exceeds a certain amount (e.g. over $100). Often such an offer causes customers to buy more and more expensive items to reach the free delivery limit).
Example: Offer free delivery and put this information in prominent places on your site, especially in the price and order data of each product. Use the slogan “free delivery” in your business ads to attract more customers. Also mention it on social media.
46. Utilize product claims & quality certificates
A proven way to get more customers interested is to post product claims and quality certificates for your products and services. The right product claims are able to significantly improve the sales of your products or services. It’s very important, however, to properly analyze the needs of your customers and place only the most attractive and genuine product claims on packaging or in advertisements (read more).
Example: Show USDA organic certificate on the front of package of organic food.
47. Use best quality images of your products and services
Good photos and good design of your website and also products and product photos / service photos is really very important. It is a well-known fact that a very large number of customers consider the appearance of photos when thinking about choosing a product or service. Therefore, always use professional photos, also choose those photos that attract the most attention and positive reactions from users (you can check this, for example, by analyzing statistics or conducting surveys).
Example: Use the best possible pictures of your products on your website or banners. Make sure that they are sharp enough, that their size is big enough so customers can see product details, as well as double check if the images are attractive and look fresh and attractive. It’s also good idea to check font type, font size and layout desing and make sure that it looks as good as possible.
48. Go global
To get more customers don’t forget about targeting more countries and cities. In order to do so offer products in more languages and cooperate with business partner from various countries. Often in our businesses we focus on some narrow group of potential customers, or limit ourselves to a certain geographic location or only one sales channel. This is often a mistake because many of our potential customers are also in other cities or countries and use the Internet and various social media and sites that we don’t even consider.
Example: In a globalized world, there are a great many new sales channels and ways of selling and advertising products that are unknown to many people and used by millions of people. Stay abreast of new trends, analyze the markets of developing and developed countries, consider the option of franchising or opening new locations of your business in other countries, and be open to working with local companies from other countries. Be sure to also check out platforms such as Telegram, WeChat, Pinterest, TikTok, Snapchat and Etsy and analyze how you can use them to reach new customers.
49. Contact & call your potential clients
For many businesses, it is not enough to promote their products or services, but something more is needed. Sometimes it’s you as a company that has to take the first step to encourage a customer to buy. In some situations, it’s a good idea to make a phone call, or contact the customer in some other way (such as email). This is advisable, for example, when a customer has tried to contact you, or when they regularly read your newsletter, or when they regularly engage with your brand on social media.
Example: You can search for your clients online and let them know about your offer (LinkedIn & other business-oriented platforms)
50. Improve your product or service
One of the key ways to attract customers is the quality and attractiveness of the product or service offered. Even the best marketing tactics and promotions are not enough when the product itself is not good enough. That’s why it’s incredibly important to offer a product that is as good as possible, of the best possible quality, tailored to the customer’s needs, logically and intuitively made, durable and also visually appealing and easy to use.
Example: Conduct an in-depth analysis of possible improvements your product or service needs. Analyze the feedback of users, carefully analyze what people like the most and what they have a negative opinion about. Consider whether and how you can improve the production process, see how you can better educate and train your employees, and consider whether you can make your product more efficient.
OTHER BEST WAYS TO MAKE BUSINESS MORE SUCCESSFUL
Attracting customers is not only about targeting new clients, but also it boils down to offering the highest quality and being smart and conscious about who your customers are and what they need. The most important things that you should keep in mind include:
- Keep track of what your customers want: This can be done by conducting surveys or simply observing their behavior. If you can keep track of the changes in your customer’s wants and needs, you can stay ahead of the competition and provide them with what they are looking for before they even know it.
- Clearly identify who your potential customers are. Identify the demographics of your customers, understand what they want and deliver it to them.
- Sometimes it’s good to aks “How to get better clients?”. For many businesses, customer quality, not quantity, is the key.
- Ask for feedback.
- Word of mouth marketing – Create an epic first experience, sell highest quality products and services and offer best user experience and customer care and your customers will tell their friends about you.
- Improve your product or service.
- Use negative reviews to your advantage.
- Assume clients won’t remember you and remind yourself.
- Find out more ways to serve your clients.
- Ask for testimonials.
- Franchise your business (and scale your business).
- Regularly post valuable content on your website (to attract clients who are interested in the topic).
- Keep adding new content and keep your business and websites looking fresh and up-to-date.
And in your opinion, what are the most effective ways to get new customers? Share your knowledge with us in the comments section below!
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