Business Data & Benchmarks · United States

Consumer Lending Company Revenue Benchmark

A consumer lending company makes personal, installment and similar loans to individuals from its own funds, earning interest and fees over the life of each loan and absorbing the losses when borrowers do not repay. Funding costs, credit losses, state lending rules and branch networks shape a business whose revenue is a stream of interest, not the amount lent.

NAICS 522291, 2022 editionUnited States data by defaultSources and dates shown

Average Consumer Lending Company Revenue per Year 2022 Economic Census

The 2022 Economic Census counts every consumer lending establishment with paid employees, from a single storefront lender to the branches of national finance companies, and publishes their combined annual receipts, which for a lender means interest and fee income rather than the loans it makes. Dividing that total by the number of establishments gives the average annual revenue per employer establishment shown below.

≈$3,332,000 /year

Average annual gross revenue per employer establishment

14,280

Employer establishments in the United States, 2022

as published $47.6 billion

Combined annual gross revenue of employer establishments, 2022

How this is calculated: about $47.6 billion in combined annual receipts divided by 14,280 employer establishments works out to an average annual revenue of $3,332,000 per employer establishment.

Scope: Consumer Lending, NAICS 522291. The category covers consumer lenders making personal, installment and similar unsecured or secured loans from their own funds. Banks, mortgage lenders, sales financing companies and pawnshops are counted in separate categories. Classified separately in group 5222: 522210 Credit Card Issuing; 522220 Sales Financing; 522292 Real Estate Credit, and 1 further code. Nothing outside that code is counted on this page.

Source US Census Bureau, 2022 Economic Census, Summary Statistics (ECNBASIC): ESTAB, RCPTOT and PAYANN by NAICS · Vintage 2022 Economic Census · Calculation BusinessNES · Accessed September 2026

Employer Establishments at Year Five Varies by cohort

Nondepository credit intermediation, NAICS 5222, the 2018 starting count compared with the count of five-year-old establishments in 2023.

52.0%the year-five count as a share of the starting count

Five-year establishment continuation benchmarkLine chart of industry continuation: 84.0 percent at 1 year, 69.9 percent at 2 years, 62.1 percent at 3 years, 56.6 percent at 4 years, 52.0 percent at 5 years. 4,131 establishments first reported paid employment in 2018; BusinessNES calculation from Census BDS.100%75%50%25%0%2014-2018 cohort range: 42.1 to 56.2 percentStart: 100 percent, the starting count1 year: 84.0 percent of the starting count2 years: 69.9 percent of the starting count3 years: 62.1 percent of the starting count4 years: 56.6 percent of the starting count5 years: 52.0 percent of the starting count84.069.962.156.652.0Start1 year2 years3 years4 years5 years4,131 establishments first reported paid employment in 2018; BusinessNES calculation from Census BDS.
Five years on, this industry group counted about 52 establishments aged five for every 100 that first reported paid employment in 2018. Census compares counts by age rather than following the same businesses, so read it as a broad continuation indicator for the industry group, not as a tracked survival rate.

Across the 2014 to 2018 cohorts, five-year results ranged from 42.1 to 56.2 percent. This benchmark covers Nondepository credit intermediation, NAICS 5222, as a whole, and this category accounts for 14,280 of the 46,129 employer establishments in it. A count by age is not a survival rate, because the figures compare two headcounts rather than follow one set of businesses.

Payroll as a Share of Revenue Official data

Payroll divided by receipts, both as published for the same year.

MeasureValue
Annual payroll share of receipts, United States≈17%

Payroll share of receipts, Consumer Lending, United States, 2022 Economic Census.

Approximately 17.0 percent of every revenue dollar goes to annual payroll, a small share covering loan officers, collectors and branch staff in a business whose revenue is interest and fees, so the share is a staffing ratio and says nothing about surplus.

Payroll here excludes benefits, employer taxes and owner compensation, and revenue here means interest and fee income, not loan principal, so the figure describes what a branch earns on its portfolio rather than the amount it lends.

Business Scale and Ownership Structure Official data

How large the average establishment is, and whether the population is independent operators or multi-site companies.

MeasureValue
Paid employees per employer establishment8.8
Employer establishments per firm4.89

Scale and ownership, Consumer Lending, United States, 2022 Economic Census.

The average establishment employed about 8.8 people, and the industry averaged 4.9 employer establishments per firm, which confirms that multi-establishment ownership exists in the published population without showing how establishments are distributed across firms. As an illustration, that headcount could be the loan officers and collectors of one branch office.

These are arithmetic industry averages. They state the size of the average establishment and show that multi-establishment ownership exists. They do not show the distribution of business sizes and they do not measure market concentration.

Explore More on BusinessNES

Neighbouring benchmark pages built from the same verified data, plus BusinessNES guides on the same subject.

Data Source Notice

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures above are from the 2022 Economic Census reference year, released by the Census Bureau in 2024 and 2025; markets have moved since.

Questions Worth Asking BusinessNES analysis

Consumer Lending Company: how to read a lender's revenue without mistaking it for loan volume.

Before you rely on this benchmark

  • What does revenue mean for a lender? Receipts are the interest and fees a lender earns on outstanding loans, not the principal it lends out or collects back. A branch originating a large volume of small loans can report modest revenue, which is why lender receipts and retail sales should not be compared.
  • Where are the costs? The heaviest costs of a lender are the money it borrows to fund loans and the loans that go unpaid, and neither appears in a payroll share. Read the share as a staffing ratio, not as an indication of what a lender keeps.
  • Which state rules apply? Interest rate caps, licensing, fee limits and loan size rules vary by state and shape what products a lender can offer and where it can operate. The same business model can be legal in one state and prohibited in another.
  • Branch or company? Each branch of a finance company is counted on its own, so the average is a branch figure, and the ownership table above shows that multi-branch lenders are the norm in this category.
  • Who are the borrowers? Lenders serving prime borrowers with larger loans and lenders serving subprime borrowers with small loans at higher rates earn very differently and lose very differently. The borrower mix decides both revenue and losses, and the census does not show it.
  • How do online lenders compete? Online lending platforms compete for the same borrowers without branches, and some traditional lenders now originate online while keeping branches for collections and service. A lender's channel mix shapes its cost base and its reach.

Sources and Methodology

Revenue, establishment counts, payroll, employment and firm counts on this page come from the 2022 Economic Census, Summary Statistics, published by the US Census Bureau. Averages and shares are BusinessNES calculations from those published totals, and each one names the two figures it divides.

The Census counts employer establishments, meaning each lending branch or office with paid staff, so a company with many branches contributes each one separately. Banks, mortgage lenders, sales financing companies and pawnshops are counted in separate categories.