Business Data & Benchmarks · United States
Gas Station with Convenience Store Revenue Benchmark
A gas station with a convenience store sells motor fuel at the pump and packaged food, drinks, tobacco and everyday items inside, sometimes with a car wash or a quick service food counter attached. Fuel produces most of the revenue on a very thin markup, while the store inside produces most of what the operator keeps.
Average Gas Station Revenue per Year 2022 Economic Census
The 2022 Economic Census counts every gasoline station with a convenience store and paid employees and publishes their combined annual receipts, which include the fuel sold at the pump. Dividing that total by the number of stations gives the average annual revenue per employer establishment shown below.
≈$5,359,000 /year
Average annual gross revenue per employer establishment
99,620
Employer establishments in the United States, 2022
as published $533.8 billion
Combined annual gross revenue of employer establishments, 2022
How this is calculated: about $533.8 billion in combined annual receipts divided by 99,620 employer establishments works out to an average annual revenue of $5,359,000 per employer establishment.
Scope: Gasoline Stations with Convenience Stores, NAICS 457110. The category covers gasoline stations that also operate a convenience store. Stations without a convenience store and convenience stores that sell no fuel are counted in separate categories. Classified separately in group 4571: 457120 Other Gasoline Stations. Nothing outside that code is counted on this page.
Source US Census Bureau, 2022 Economic Census, Summary Statistics (ECNBASIC): ESTAB, RCPTOT and PAYANN by NAICS · Vintage 2022 Economic Census · Calculation BusinessNES · Accessed September 2026
Five-Year Survival in the Retail Sector Sector-level
Federal data does not track survival for gas stations with convenience stores specifically. The honest closest measure is the sector that contains them: Retail Trade (NAICS 44-45). Here is the most recent fully observed five-year cohort.
59.8 percent of Retail Trade establishments opened in the year ended March 2020 were still operating five years later. Five-year survival was similar across these two consecutive cohorts: 60.7 percent and 59.8 percent.
Read this as sector base rates, not as a promise for this specific trade. The sector contains many business types with different economics, and survival for any one of them can sit above or below the curve. Fuel pricing is set by wholesale markets that a station does not control, so a location can gain or lose viability without any change in the traffic passing its pumps.
Source US Bureau of Labor Statistics, Business Employment Dynamics, Table 7 · Scope Retail Trade sector, national · Observed through March 2025
Source and definition
Payroll as a Share of Revenue Official data
Payroll divided by receipts, both as published for the same year.
| Measure | Value |
|---|---|
| Annual payroll share of receipts, United States | ≈4% |
Payroll share of receipts, Gasoline Stations with Convenience Stores, United States, 2022 Economic Census.
Approximately 4.0 percent of every revenue dollar goes to annual payroll, a small share driven by what revenue means here rather than by lean staffing: the fuel sold at the pump dominates receipts and passes through the station at a thin markup.
Payroll here excludes benefits, employer taxes and owner compensation, and the census does not publish the cost of fuel or merchandise, so nothing on this page shows what a station keeps.
Business Scale and Ownership Structure Official data
How large the average establishment is, and whether the population is independent operators or multi-site companies.
| Measure | Value |
|---|---|
| Paid employees per employer establishment | 8.6 |
| Employer establishments per firm | 1.76 |
Scale and ownership, Gasoline Stations with Convenience Stores, United States, 2022 Economic Census.
The average establishment employed about 8.6 people, and the industry counted 1.8 employer establishments per firm. A station runs with a small crew because much of the work happens at self-service pumps and a single register, while the establishments per firm figure shows that multi-site operators are common in this category alongside single-station owners.
These are arithmetic industry averages. They state the size of the average establishment and show that multi-establishment ownership exists. They do not show the distribution of business sizes and they do not measure market concentration.
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Data Source Notice
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures above are from the 2022 Economic Census reference year, released by the Census Bureau in 2024 and 2025; markets have moved since.
Questions Worth Asking BusinessNES analysis
Gas Station with Convenience Store: why the fuel line says the least about the business.
Before you rely on this benchmark
- How much of the revenue is fuel? Fuel usually accounts for the bulk of receipts but a small slice of gross profit, so a station selling more gallons is not necessarily a stronger business. The inside sales mix decides the result, and the census reports both streams as one receipts figure.
- Who owns the pumps and sets the price? Branded stations often operate under supply agreements that fix the fuel source and influence pricing, while unbranded stations buy on the open market. The relationship with the supplier can matter more than the location, and no part of it appears in a revenue total.
- What happens when wholesale prices move? Retail fuel prices lag wholesale costs on the way up and down, which can widen or squeeze margin per gallon within a single week. Annual receipts smooth that volatility away and hide the months when volume was high but fuel margin was thin.
- Is there a car wash, a food counter or a lottery terminal? Ancillary services change the economics of a site out of proportion to their share of receipts. A car wash adds equipment and water costs, a food counter adds labor and permits, and commission-based services add revenue with very little cost attached.
- Which costs sit outside the payroll line? Card processing fees on fuel purchases, environmental compliance for underground tanks and the cost of shrink and theft at the store are recurring outlays that a receipts and payroll table does not show. They can outweigh payroll at a busy site.
- Does the operator own the real estate? Many stations sit on leased land or operate under a dealer agreement, and the rent or the terms of that agreement set a fixed charge that revenue must cover. The same receipts can leave one operator comfortable and another exposed.
Sources and Methodology
Revenue, establishment counts, payroll, employment and firm counts on this page come from the 2022 Economic Census, Summary Statistics, published by the US Census Bureau. Averages and shares are BusinessNES calculations from those published totals, and each one names the two figures it divides.
The Census counts employer establishments, meaning each station with paid staff at a physical location. A station run by an owner with no employees is not counted, and the fuel sold at the pump is included in receipts.
The survival curve is a sector-level series from the US Bureau of Labor Statistics and describes the whole Retail Trade sector, not this business type on its own.