Business Data & Benchmarks · United States

Flooring Contractor Revenue Benchmark

Installation of carpet, wood, tile and resilient flooring.

NAICS 238330, 2022 editionUnited States data by defaultSources and dates shown

Average Flooring Contractor Revenue per Year 2022 Economic Census

Combined receipts of flooring contractors with paid employees, divided by how many such establishments the 2022 Economic Census counted.

≈$1,380,000 /year

Average annual gross revenue per employer establishment

17,513

Employer establishments in the United States, 2022

as published $24.2 billion

Combined annual gross revenue of employer establishments, 2022

How this is calculated: about $24.2 billion in combined annual revenue divided by 17,513 employer establishments works out to $1,380,000. This is an average per establishment, and averages get pulled up by large, busy operations, so a typical business may sit below it.

Scope: Flooring Contractors (NAICS 238330). Covers installation of carpet, wood, resilient and tile flooring by contractors, not flooring retailers. Employer establishments only: owner-operated businesses with no paid employees are not in these figures.

Material may be sold by the contractor, a retailer, a builder or the customer, and the census ratio does not separate those models. Where the material is chosen in a showroom, bought by the customer or the builder, it is delivered to a site where this contractor is booked for a day of labor. This category is installation, not retail, and the distinction matters: many of these businesses are hired by a store or a builder who already sold the material to the customer. Where that is the case the invoice may cover mainly installation labor, and the census ratio does not show how much of that work is done by employees, owners or subcontractors, so it cannot explain why the payroll share is low.

Flooring retailers are a separate Census category, so a business that both sells and installs may be counted as retail rather than contracting. Carpet, hardwood, tile and resilient work demand different tools and different crews, and a business that does one of them well may not touch the others, yet all four sit inside this single average.

Source US Census Bureau, 2022 Economic Census, Summary Statistics (ECNBASIC): ESTAB, RCPTOT and PAYANN by NAICS · Vintage 2022 Economic Census · Calculation BusinessNES · Accessed July 2026

Where these figures come from
Establishment counts and combined receipts are published figures from the official source named in each figure's source line. BusinessNES divides one by the other and rounds to the nearest $10,000; no other adjustment is made. The full chain from published figure to this page is described on the methodology page.

Data Source Notice

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures above are from the 2022 Economic Census reference year, released by the Census Bureau in 2024 and 2025; markets have moved since.

Employer Establishments at Year Five Industry group

Building finishing contractors, NAICS 2383, the 2018 starting count compared with the count of five-year-old establishments in 2023.

55.5%the year-five count as a share of the starting count

Five-year establishment continuation benchmarkLine chart of industry continuation: 77.2 percent at 1 year, 67.4 percent at 2 years, 62.5 percent at 3 years, 59.2 percent at 4 years, 55.5 percent at 5 years. 9,718 establishments first reported paid employment in 2018; BusinessNES calculation from Census BDS.100%75%50%25%0%2014-2018 cohort range: 53.6 to 59.7 percentStart: 100 percent, the starting count1 year: 77.2 percent of the starting count2 years: 67.4 percent of the starting count3 years: 62.5 percent of the starting count4 years: 59.2 percent of the starting count5 years: 55.5 percent of the starting count77.267.462.559.255.5Start1 year2 years3 years4 years5 years9,718 establishments first reported paid employment in 2018; BusinessNES calculation from Census BDS.
Five years on, this industry group counted about 56 establishments aged five for every 100 that first reported paid employment in 2018. Census compares counts by age rather than following the same businesses, so read it as a broad continuation indicator for the industry group, not as a tracked survival rate.

Across the 2014 to 2018 cohorts, five-year results ranged from 53.6 to 59.7 percent. This benchmark covers Building finishing contractors, NAICS 2383, as a whole. It is not a survival rate for flooring contractors on their own: they are 17,513 of the 125,864 employer establishments in that group, about 14 percent of it. How this is measured

Payroll as a Share of Revenue Official data

Payroll covers installers, whose labor is often the largest part of a flooring contract.

Cost lineShare of receipts
Annual payroll share of receipts, United States≈20%

Payroll share of receipts, Flooring Contractors, United States, 2022 Economic Census.

Approximately 20.0 percent of every revenue dollar in this category goes to annual payroll. As the census defines it, payroll includes wages, salaries, reported tips, commissions and bonuses; it excludes employer-paid benefits, employer payroll taxes, contractor payments and owner compensation. Treat it as one verified anchor, not a full labor cost breakdown. Payroll takes a modest share of receipts, which fits a mix of subcontracted labor and material supplied by others. Subfloor preparation is where the hours go when a job runs long, and it is the part of the quote most often estimated before anyone has seen what is under the old covering.

This is not total labor cost or profit margin.

How to read this number
Payroll here is the census annual payroll figure, PAYANN: it includes wages, salaries, reported tips, commissions and bonuses paid to employees, and it excludes employer-paid benefits, employer payroll taxes, contractor payments and proprietor compensation. BusinessNES divides it by the same category total receipts, RCPTOT, and rounds to a whole percent.

Position Within Its Comparison Group Computed from official data

Where this category sits among 6 building finishing trades in the same 2022 Economic Census release. Ranks and the group median are computed on exact values, before the rounding used above.

MeasureThis categoryGroup medianRank
Revenue per employer establishment$1,380,935$1,354,1453 of 6
Payroll share of receipts19.59%26.08%6 of 6
Employer establishments17,51318,869.54 of 6

Position among 6 building finishing trades, 2022 Economic Census, employer establishments only.

This category ranks 3rd of 6 by average annual revenue per employer establishment. It ranks 4th of 6 by employer establishment count and 6th of 6 by payroll share. Payroll equals 19.59 percent of receipts here, 6.50 percentage points below the group median of 26.08 percent. A higher or lower position is not a measure of profit or of business quality: the census reports receipts and payroll only.

Compared With Similar Business Types Computed from official data

The 4 categories closest to this one by average revenue inside the same comparison group.

Census categoryRevenue per establishmentPayroll shareEstablishments
Flooring Contractors (this page)$1,380,93519.59%17,513
Finish Carpentry Contractors$1,327,35523.01%32,189
Tile and Terrazzo Contractors$1,161,90526.90%10,527
Painting and Wall Covering Contractors$865,65130.36%38,153
Other Building Finishing Contractors$1,987,27628.25%7,256

Nearest categories by average revenue, 2022 Economic Census, employer establishments only.

This category reports lower revenue per employer establishment than Other Building Finishing Contractors, and higher revenue than Finish Carpentry Contractors, Tile and Terrazzo Contractors and Painting and Wall Covering Contractors. It contains more employer establishments than two of the four categories shown. Every figure in this table comes from the same 2022 Economic Census release and the same employer establishment population, so the columns are directly comparable.

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Sources and Methodology

Every figure on this page is bound to a published source, and each figure's own source line names that source precisely: the 2022 Economic Census for counts, receipts and payroll, and the Census Bureau's Business Dynamics Statistics for the industry continuation benchmark. Where a page shows a sector survival curve instead, that series comes from the Bureau of Labor Statistics.

BusinessNES performs the arithmetic on those published figures and nothing else. Receipts are divided by establishments, and payroll by receipts. The age-five establishment count is divided by the age-zero establishment count for the same four-digit industry group, then repeated across five age-zero cohorts to give a reference and a range. This category's share of its industry group, along with the ranks, medians and nearest peers in the comparison sections, comes from the same published tables. Every one of them is recomputed from the sealed source files at each release and blocks publication if it does not match. Results are rounded and marked approximate. The reference year is 2022 for revenue and payroll; treat every figure as a baseline, not today's market.

Category scope matters: these figures cover Flooring Contractors (NAICS 238330), employer establishments only. The scope note near the top of the page explains what that includes and excludes for this business type. Floor covering retail is a separate Census category from flooring contracting.

Full method, sources and limits
The methodology page describes the full chain for every figure on this site: the published source, the sealed snapshot it was read from, the exact calculation if BusinessNES performed one, and the honest limits of scope and vintage. Read the methodology.

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