Outdoor Power Equipment Dealer Revenue Benchmark

Average Outdoor Power Equipment Dealer Revenue per Year 2022 Economic Census

The 2022 Economic Census counts every outdoor power equipment retailer with paid employees and publishes their combined annual receipts, including the parts and service departments most dealers run. Dividing that total by the number of dealers gives the average annual revenue per employer establishment shown below.

≈$3,315,000 /year

Average annual gross revenue per employer establishment

How this is calculated: about $13.6 billion in combined annual receipts divided by 4,093 employer establishments works out to an average annual revenue of $3,315,000 per employer establishment.

Scope: Outdoor Power Equipment Retailers, NAICS 444230. The category covers dealers of lawn mowers, garden tractors, chainsaws, snow blowers and similar outdoor power equipment, including their parts and service departments. Hardware stores and repair-only shops are counted in separate categories. Classified separately in group 4442: 444240 Nursery, Garden Center, and Farm Supply Retailers. Nothing outside that code is counted on this page.

Source US Census Bureau, 2022 Economic Census, Summary Statistics (ECNBASIC): ESTAB, RCPTOT and PAYANN by NAICS · Vintage 2022 Economic Census · Calculation BusinessNES · Accessed September 2026

Employer Establishments at Year Five Smaller cohort

Lawn and Garden Equipment and Supplies Retailers, NAICS 4442, the 2018 starting count compared with the count of five-year-old establishments in 2023.

Across the 2014 to 2018 cohorts, five-year results ranged from 66.8 to 72.5 percent. This benchmark covers Lawn and Garden Equipment and Supplies Retailers, NAICS 4442, as a whole, and this category accounts for 4,093 of the 18,520 employer establishments in it. A count by age is not a survival rate, because the figures compare two headcounts rather than follow one set of businesses.

Payroll as a Share of Revenue Official data

Payroll divided by receipts, both as published for the same year.

Payroll share of receipts, Outdoor Power Equipment Retailers, United States, 2022 Economic Census.

Approximately 11.0 percent of every revenue dollar goes to annual payroll, a small share because mowers and tractors carry high prices through receipts while a modest team handles sales, parts and service.

Payroll here excludes benefits, employer taxes and owner compensation, and the census does not publish the cost of the equipment sold or the interest on floor plan financing, so nothing on this page shows what a dealer keeps.

Business Scale and Ownership Structure Official data

How large the average establishment is, and whether the population is independent operators or multi-site companies.

Scale and ownership, Outdoor Power Equipment Retailers, United States, 2022 Economic Census.

The average establishment employed about 7.8 people, and the industry averaged 1.1 employer establishments per firm, which confirms that multi-establishment ownership exists in the published population without showing how establishments are distributed across firms. As an illustration, that headcount could cover a showroom, a parts counter and a couple of technicians in the service shop.

These are arithmetic industry averages. They state the size of the average establishment and show that multi-establishment ownership exists. They do not show the distribution of business sizes and they do not measure market concentration.

Explore More on BusinessNES

Neighbouring benchmark pages built from the same verified data, plus BusinessNES guides on the same subject.

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Data Source Notice

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures above are from the 2022 Economic Census reference year, released by the Census Bureau in 2024 and 2025; markets have moved since.

Questions Worth Asking BusinessNES analysis

Outdoor Power Equipment Dealer: what the season, the brands and the service bay do to the average.

Before you rely on this benchmark

• When does the year happen? Mower sales and service arrive in a rush in spring, snow equipment in a rush before winter, and the months between can be quiet. An annual figure smooths a calendar that decides staffing, cash and inventory.
• Which brands does the dealer hold? Manufacturer agreements set what a dealer can sell, what it must stock and how warranty work is reimbursed, and losing a major line can cut sales sharply. A dealer's lineup of brands shapes its year far more than the national figure does.
• Homeowners or landscaping crews? Commercial customers buy premium equipment, need fast repairs in season and pay for uptime, while homeowners buy less often and compare prices with big-box stores. The customer mix shapes ticket size, service demand and loyalty.
• How busy is the service shop? Repairs, blade sharpening and seasonal servicing bring labor revenue and keep customers coming back, but technicians are hard to find and the work peaks in the same weeks as sales. Service capacity is a central constraint a revenue figure hides.
• Who finances the floor? Showroom equipment is commonly financed through the manufacturer or a lender, with interest running until each unit sells, so slow-turning stock costs money every month it waits. Carrying cost is invisible in receipts.
• What competition sets the price? Big-box retailers and online sellers move the same consumer mowers at thin margins, so a dealer competes on setup, service and commercial lines rather than on price alone. The share of sales in those areas decides the result.