Running a toy store can be exciting, but choosing the right products is crucial for success. Customers want toys that are fun, engaging, and on-trend. Stocking the best options can make a big difference in your store’s profits.

At BusinessNES, we carefully analyzed the best-selling products in the 20 largest toy store chains in the U.S. and the biggest toy stores in Europe. We also researched market trends and consumer needs in various countries. This list is a product of those insights, highlighting toys that are consistently in demand and proven to drive sales.

From timeless classics to modern innovations, this list includes toys that cater to all ages and interests. It’s based on what kids love, what parents are buying, and what’s dominating store shelves. If you’re looking to stay ahead in the toy business, this guide will give you a clear roadmap.

100 Best Products to Sell in a Toy Store

A well-stocked toy store thrives on offering a variety of toys that cater to kids, teens, and even adults. Here’s a list of 100 top-selling products that are in high demand. Adding these items to your toy store can significantly increase sales and encourage repeat customers.

1. LEGO Sets – Classic and popular among kids and adults alike. Star Wars, Harry Potter, and City themes sell fast.

2. Board Games – Monopoly, Catan, and Ticket to Ride are household favorites.

3. Action Figures – Superheroes like Spider-Man, Batman, and Avengers are always a hit.

4. Dolls – Barbie, LOL Surprise, and American Girl Dolls are timeless choices.

5. Stuffed Animals – Plush teddy bears, pandas, and unicorns are comforting and loved by all ages.

6. Building Blocks – Duplo and Mega Bloks for younger kids. Parents love them for developing motor skills.

7. Toy Cars – Matchbox and Hot Wheels cars are easy to collect and display.

8. Remote-Controlled Cars – Add helicopters and drones for variety.

9. Educational Toys – STEM kits, coding robots, and puzzles encourage learning while playing.

10. Musical Instruments – Small keyboards, drums, and ukuleles let kids explore music.

11. Baby Toys – Rattles, teething rings, and soft cloth books for the youngest customers.

12. Play Kitchens – Complete with pots, pans, and fake food. These spark hours of imaginative play.

13. Pretend Play Costumes – Firefighter, princess, and astronaut costumes are top sellers.

14. Art Supplies – Crayons, washable markers, and coloring books for creativity.

15. Craft Kits – Bead-making sets, knitting kits, and painting sets are fun and engaging.

16. Puzzles – From 25 pieces to 1000-piece challenges. Include themes like animals, cities, and cartoons.

17. Action Figure Playsets – Combine figures with themed playsets like castles or jungles.

18. Dinosaur Toys – Plastic figures, fossil kits, and robotic dinosaurs.

19. Slime Kits – Add glitter and glow-in-the-dark options for extra fun.

20. Kinetic Sand – Kids love molding and squishing this sensory toy.

21. Ride-On Toys – Scooters, balance bikes, and electric ride-on cars for outdoor fun.

22. Miniature Figurines – Shopkins, Calico Critters, and collectible animals are trending.

23. Card Games – UNO, Pokémon, and Exploding Kittens.

24. Toy Trains – Wooden train sets like Brio or Thomas the Tank Engine are parent-approved.

25. Dollhouses – Include modern, vintage, and themed options.

26. Glow-in-the-Dark Toys – Perfect for sleepovers and night play.

27. Water Toys – Pool floats, water guns, and splash pads.

28. Science Kits – Volcano-making kits, chemistry sets, and insect habitats are great for budding scientists.

29. Yo-Yos – A timeless toy that still sells well.

30. Magic Kits – Kids love learning tricks to entertain friends and family.

31. RC Robots – Programmable and interactive robots make learning coding fun.

32. Outdoor Games – Lawn darts, bean bag toss, and Frisbees and LED Frisbees.

33. Sports Toys – Mini basketball hoops, soccer balls, and T-ball sets.

34. Nerf Guns – Add foam dart refills to boost sales.

35. Play-Doh Sets – Include molds and tools for creative shaping.

36. Interactive Pets – Robotic dogs, cats, or hamsters are adorable and easy to care for.

37. Toy Cameras – For kids who love pretending to take photos.

38. Bubbles – Bubble wands, machines, and refill packs are inexpensive and fun.

39. Fidget Toys – Spinners, cubes, and pop-its are stress relievers and great for classrooms.

40. Miniature Kitchens – Includes stoves, microwaves, and mini utensils.

41. Pull-Back Cars – Simple yet endlessly entertaining for younger kids.

42. Rubik’s Cubes – A classic brain teaser loved by older kids and adults.

43. Robot Kits – Combine building and coding for interactive play.

44. Marble Runs – These provide hours of engineering fun.

45. Seasonal Toys – Stock holiday-themed toys like Easter egg sets or Christmas plushies.

46. Baby Dolls – Realistic and cuddly options appeal to toddlers.

47. Fashion Accessories for Dolls – Clothes, shoes, and miniature bags for doll customization.

48. Classic Wooden Toys – Timeless blocks, stackers, and pull-along toys.

49. Monster Trucks – Larger-than-life vehicles that kids love.

50. Puppet Sets – Hand and finger puppets encourage storytelling.

51. Toy Guns – Add cowboy-style pistols or space blasters for variety.

52. Walkie-Talkies – Kids love the fun of instant communication.

53. Miniature Playsets – Kitchens, workshops, or construction zones.

54. Kites – Bright and colorful designs attract outdoor enthusiasts.

55. Stuffed Animal Backpacks – Combines practicality and fun.

56. Toy Toolsets – Hammers, drills, and saws make kids feel like grown-ups.

57. Animal Figurines – Horses, sea creatures, and jungle animals spark curiosity.

58. Fingerlings – Cute interactive toys that grip onto fingers.

59. Glow Sticks – Cheap and fun for nighttime play.

60. Toy Story Merchandise – Buzz Lightyear and Woody are fan favorites.

61. Superhero Masks – Add capes for full costume appeal.

62. Dartboards – Soft-tip versions are great for indoor play.

63. Airplanes – Foam gliders and remote-controlled planes fly off the shelves.

64. Doodle Boards – Magnetic and reusable for mess-free creativity.

65. Toy Telephones – Classic rotary-style or modern touchpad designs.

66. Character Plushies – From Paw Patrol to Mario, kids love their favorite characters.

67. Hatchimals – Interactive egg toys that surprise with cute creatures.

68. Magic Sand – Doesn’t dry out and molds easily.

69. Playhouses – Indoor tents or outdoor playhouses for imaginative play.

70. Toy Jewelry Kits – DIY bead and bracelet kits are fun for older kids.

71. Skateboards for Kids – Include knee pads and helmets to promote safety.

72. Pogo Sticks – A retro toy that’s making a comeback.

73. Baby Rides – Rocking horses and bouncers for toddlers.

74. Sensory Toys – Squishy balls, textured pads, and vibrating toys.

75. Miniature Farm Sets – Include barns, tractors, and animal figures.

76. Space-Themed Toys – Rocket models, astronaut figurines, and star projectors.

77. Toy Soldiers – Simple and affordable with a nostalgic charm.

78. Chess Sets – Fun designs for younger kids can encourage learning.

79. Gardening Kits for Kids – Mini pots, seeds, and kid-friendly tools.

80. Pirate-Themed Toys – Treasure chests, swords, and eye patches.

81. Musical Plush Toys – Singing animals or night-light stuffed toys.

82. Wind-Up Toys – Small and inexpensive with endless charm.

83. DIY Science Experiments – Crystal-growing kits and DIY slime.

84. Animal Costumes – Add tails, ears, and masks for playtime fun.

85. Big Building Kits – Larger-scale blocks for group play.

86. Toy Boats – Bath or pool-friendly versions sell well.

87. Alphabet and Number Toys – Perfect for preschoolers.

88. Mini Arcade Games – Tiny versions of classics like Pac-Man.

89. Toy Cameras – Let kids play photographer with functional or pretend cameras.

90. Zoo Playsets – Include zookeepers, animals, and enclosures.

91. Educational Flashcards – Fun sets with animals, colors, or math problems.

92. Foam Building Sets – Soft and safe for younger kids.

93. Magic Wands – Light-up or sound effects versions are great.

94. Racing Tracks – Hot Wheels or slot car versions are exciting for kids.

95. Superhero Capes – Include wristbands and masks for extra fun.

96. Balancing Toys – Seesaws, stacking toys, or balance boards.

97. Fishing Game Sets – Magnetic rods and fish are perfect for little ones.

98. Finger Puppets – Inexpensive and great for storytelling.

99. Stuffed Animal Keychains – Collectible and adorable.

100. Puzzle Games – Sudoku, word search, or jigsaw styles for older kids.

Best Selling Toys in Online Stores

Some of the best-selling toys on the Internet in 2024 include:

COOGHI Toddler Scooter 3-in-1
3-in-1Kids Scooter with Flashing Wheels, Adjustable Parent Push Bar & Seat & Handlebar, 3 Wheel Scooter for Kids Ages 1-5, Red

Available here on Amazon.

Disney Doorables Countdown to Birthday Calendar
Collectible Blind Bag Figures, Officially Licensed Kids Toys for Ages 3 Up, Gifts and Presents, Amazon Exclusive

Available here on Amazon.

LEGO Technic Land Rover Defender 42110
Building Kit (2573 Pieces)

Available here on Amazon.

QANYI Cute Night Light Toast Bread LED Night lamp
With Rechargeable and Timer, Portable Bedroom Bedside Bed lamp Birthday Gifts Ideas for Tween Teenage Teenager Teens Girls Boys Kids Women

Available here on Amazon.

IMC Toys VIP Pets – Surprise Hair Reveal Doll
Series 1 Mousse Bottle – 2 Pack

Available here on Amazon.

Marvel 1.65″ Die-cast Metal Collectible Figures 20-Pack Wave 3
Toys for Kids and Adults

Available here on Amazon.

MGA’s Miniverse Make It Mini Food Diner Series 1 Minis
Blind Packaging, DIY, Resin Play, Collectors, 8+

Available here on Amazon.

LEGO Star Wars Millennium Falcon 75257 Starship
Construction Set, with Finn, Chewbacca, Lando Calrissian, Boolio, C-3PO, R2-D2 and D-O, The Rise of Skywalker Collection

Available here on Amazon.

Different Types of Toy Stores

When planning your toy store, it’s important to consider your target customers and the type of store you want to open. The right concept can make all the difference in attracting customers and growing your business. From general toy stores to specialty shops, each type has its unique advantages. It’s also essential to align your store’s style with its location and invest in online visibility, whether through social media, advertising, or an e-commerce website. Below are the key types of toy stores, each catering to different needs and audiences:

Specialty Toy Stores

Specialty toy stores focus on specific categories or themes. These might include educational toys, puzzles, board games, or collectible items. Some stores also center around popular franchises, like Harry Potter or Star Wars, offering toys and accessories tied to beloved storylines. Parents often visit these stores for high-quality toys that serve a developmental purpose or appeal to niche interests.

General Toy Stores

General toy stores carry a wide range of toys for all age groups and interests. Their shelves are filled with action figures, dolls, outdoor toys, stuffed animals, and arts and crafts supplies. Families enjoy these stores because they can find something for everyone in one place. Offering variety is key to their success.

Big-Box Toy Stores

Large retailers or department stores often have extensive toy sections with a mix of top-selling items, licensed merchandise, and well-known brands. These stores benefit from heavy foot traffic and the ability to stock a massive inventory, appealing to shoppers looking for popular toys or seasonal gifts.

Collectible Toy Stores

Collectible toy stores cater to enthusiasts and collectors searching for rare and unique items. These shops specialize in limited-edition toys, vintage action figures, and memorabilia tied to specific franchises. Customers of these stores often have deep knowledge of the products, so offering expertise and high-quality collectibles is crucial.

Online Toy Stores

With e-commerce growing rapidly, online toy stores have become a go-to option for convenience. Customers appreciate the ability to browse and purchase toys from the comfort of their homes. Online stores can either offer a wide range of products or focus on niche categories, such as STEM toys or custom-made items. Strong SEO, user-friendly navigation, and fast shipping are critical for success in this space.

Independent Toy Stores

Independent toy stores are locally owned and often provide a more personal shopping experience. These stores can focus on handcrafted toys, locally made products, or unique offerings that aren’t found in larger retail chains. Independent shops often foster community connections, hosting events or supporting local charities to build customer loyalty.

Interactive Toy Stores

Interactive toy stores create experiences that go beyond shopping. They may include play areas, demo stations, or even workshops where kids can try toys before buying them. These hands-on features encourage exploration and can make visits to the store exciting and memorable.

Toy Boutiques

Toy boutiques focus on upscale, designer, or premium toys. These stores emphasize quality, aesthetics, and uniqueness, catering to customers who value distinctive, well-crafted toys. Parents often visit toy boutiques for gifts or special occasions.

Secondhand and Thrift Toy Stores

Secondhand toy stores offer used toys at lower prices, appealing to budget-conscious shoppers or those looking for vintage items. These stores can also attract environmentally conscious buyers looking to reduce waste by reusing toys. Well-organized shelves and good-quality items are key to drawing repeat customers.

Choosing the right type of toy store depends on your location, target audience, and budget. Each store type has its strengths, and matching the store’s concept to local demand is crucial for success. If possible, blending traditional retail with online sales can expand your reach and maximize profits.

Read also: 75 TOP Vending Machine Business Ideas

And in your opinion, what are the most popular and best-selling toy store products? Share your knowledge and insights with us in the comments section below!