Welcome to our comprehensive guide on the 100 best products to sell in a toy store. Whether you are a seasoned entrepreneur looking to optimize your toy store’s inventory or an enthusiastic consumer curious about the hottest trends in the toy industry, this article is designed to provide valuable insights and inspiration for you.

In today’s dynamic market, selecting the right products for your toy store is crucial to attract customers and drive profitability. Our carefully curated list comprises a diverse range of toys, games, and playthings that have proven to be exceptionally popular and commercially successful. By exploring this compilation, you will gain a deeper understanding of the ever-evolving landscape of toys, enabling you to make informed decisions that align with your business objectives.

The following list was prepared by us after analyzing the best-selling products in the 20 largest toy store chains in the US. Join us as we delve into the exciting world of toys and discover the top-selling and most sought-after items that can bring a lot of profits and success to your toy store.



Best-Selling Products to Sell in a Toys Store List


The best products for a toy store include a wide range of options catering to different interests and age groups. Popular choices are toys that promote emotional intelligence, plush toys with unique personalities or licensed characters, mix-and-match figures for creativity, educational toys about states, classic dolls like Barbie, indoor water toys, trendy games for tweens, Lego sets for construction, Fisher-Price interactive toys for development, and special edition throwback toys for nostalgia. These products offer a diverse selection for various preferences and ages.

The best products to sell in a toy store include:


  1. LEGO sets
  2. Barbie dolls
  3. Hot Wheels cars
  4. Nerf blasters
  5. Play-Doh sets
  6. Paw Patrol action figures
  7. Hatchimals
  8. Teddy bears – smal, medium & giant sizes
  9. Transformers action figures
  10. My Little Pony toys
  11. Baby Alive dolls
  12. Disney princess dolls
  13. Marvel action figures
  14. Star Wars merchandise
  15. Fisher-Price Little People sets
  16. Peppa Pig toys
  17. PJ Masks action figures
  18. Thomas & Friends train sets
  19. Remote control cars
  20. Beyblade battle sets
  21. Fingerlings
  22. Super Soaker water guns
  23. Crayola art supplies
  24. Trolls toys – like this (Amazon)
  25. VTech learning toys
  26. Pokemon trading cards
  27. Hot Wheels tracks and playsets
  28. Shopkins collectibles
  29. Paw Patrol plush toys
  30. FurReal Friends interactive pets
  31. Disney Frozen merchandise
  32. Minecraft toys
  33. LeapFrog educational toys
  34. Uno card game
  35. Melissa & Doug puzzles
  36. L.O.L. Surprise! dolls
  37. Playmobil playsets
  38. Yo-Yos
  39. Power Rangers action figures
  40. Magnetic building blocks
  41. Nerf Fortnite blasters
  42. Crayola Color Wonder sets
  43. Melissa & Doug play food sets
  44. Disney Pixar Cars merchandise
  45. Barbie Dreamhouse
  46. Baby Yoda (The Child) merchandise
  47. Hot Wheels Monster Trucks
  48. Play kitchen sets
  49. Nerf Rival blasters
  50. Paw Patrol lookout tower playset
  51. Baby dolls with accessories
  52. Magic kits – like this (Amazon)
  53. Tegu magnetic wooden blocks
  54. K’NEX building sets
  55. American Girl dolls
  56. KidKraft dollhouses
  57. Lego Technic sets
  58. Beanie Boos plush toys
  59. Disney Descendants dolls
  60. Rubik’s Cube
  61. Hatchimals Colleggtibles
  62. PJ Masks Headquarters playset
  63. Little Tikes Cozy Coupe
  64. Playmobil pirate ship
  65. Nerf N-Strike Elite blasters
  66. Hot Wheels race tracks
  67. Imaginext playsets
  68. VTech Kidizoom camera
  69. Nerf Super Soaker water blasters
  70. Crayola Washable Markers
  71. Nerf Zombie Strike blasters
  72. Monster High dolls
  73. Melissa & Doug wooden train sets
  74. Play-Doh Kitchen Creations sets
  75. Paw Patrol Sea Patroller
  76. LEGO Friends sets – like this one (Amazon)
  77. Transformers Rescue Bots toys
  78. Thomas & Friends Wood train sets
  79. L.O.L. Surprise! OMG fashion dolls
  80. Baby Einstein toys
  81. Magna-Tiles magnetic building sets
  82. Melissa & Doug wooden puzzles
  83. Beyblade Burst Evolution battle tops
  84. Hot Wheels City & Mega Garage playsets
  85. Peppa Pig Deluxe House playset
  86. Finger paints
  87. LeapFrog LeapStart interactive learning system
  88. Nella the Princess Knight toys
  89. Play-Doh Wheels sets (construction vehicles)
  90. Baby Shark toys – like this (Amazon)
  91. Melissa & Doug dress-up costumes
  92. Funko Pop! vinyl figures
  93. Nerf Modulus blasters
  94. Paw Patrol Mighty Pups Super PAWs Lookout Tower
  95. LEGO Star Wars sets
  96. Barbie Fashionista dolls
  97. Monopoly board game
  98. Playmobil City Life sets
  99. VTech Sit-to-Stand Learning Walker
  100. Nerf Elite 2.0 blasters


Best Selling Toys in Online Stores

Some of the best-selling toys on the Internet in 2023 include:

COOGHI Toddler Scooter 3-in-1
3-in-1Kids Scooter with Flashing Wheels, Adjustable Parent Push Bar & Seat & Handlebar, 3 Wheel Scooter for Kids Ages 1-5, Red

Available here on Amazon.

Disney Doorables Countdown to Birthday Calendar
Collectible Blind Bag Figures, Officially Licensed Kids Toys for Ages 3 Up, Gifts and Presents, Amazon Exclusive

Available here on Amazon.

LEGO Technic Land Rover Defender 42110
Building Kit (2573 Pieces)

Available here on Amazon.

QANYI Cute Night Light Toast Bread LED Night lamp
With Rechargeable and Timer, Portable Bedroom Bedside Bed lamp Birthday Gifts Ideas for Tween Teenage Teenager Teens Girls Boys Kids Women

Available here on Amazon.

IMC Toys VIP Pets – Surprise Hair Reveal Doll
Series 1 Mousse Bottle – 2 Pack

Available here on Amazon.

Marvel 1.65″ Die-cast Metal Collectible Figures 20-Pack Wave 3
Toys for Kids and Adults

Available here on Amazon.

MGA’s Miniverse Make It Mini Food Diner Series 1 Minis
Blind Packaging, DIY, Resin Play, Collectors, 8+

Available here on Amazon.

LEGO Star Wars Millennium Falcon 75257 Starship
Construction Set, with Finn, Chewbacca, Lando Calrissian, Boolio, C-3PO, R2-D2 and D-O, The Rise of Skywalker Collection

Available here on Amazon.

Different Types Of Toy Stores 

When planning your toy store business, you should think about your target customer group and what type of toy store you actually want to open. There are many different types of toy store, from general toy stores, to toy stores specializing in a particular toy category, to toy stores with adult toys or vintage toys. It’s important to match the type of your toy store to the location you’re in, and it’s often crucial to success to also advertise online, have good visibility on social media, or have an online store. The most important types of toy stores include:

Specialty Toy Stores
These stores focus on specific types of toys, such as educational toys, board games, puzzles, construction sets, or collectible toys. Sometimes they also target a specific storyline, e.g., a store selling accessories and toys from the Harry Potter or Lord of the Rings storylines. They often offer a curated selection of high-quality toys that cater to specific interests or developmental needs.

General Toy Stores
These stores offer a wide range of toys across different categories and age groups. They typically have a diverse selection of toys, including action figures, dolls, stuffed animals, arts and crafts supplies, outdoor toys, and more. Every child of every age group should find something for themselves in such a store.

Big Box Toy Stores
Large retail chains or department stores often have dedicated toy sections that offer a broad selection of toys. These stores usually have a mix of popular toys, licensed merchandise, and well-known brands.

Collectible Toy Stores
These stores specialize in collectible toys, such as rare action figures, limited edition items, vintage toys, and memorabilia. They cater to collectors and enthusiasts who are passionate about specific toy lines or franchises.

Online Toy Stores
With the rise of e-commerce, online toy stores have become increasingly popular. They offer convenience and a vast selection of toys that can be purchased and delivered to your doorstep. Online toy stores may include general toy retailers or specialize in niche categories.

Independent Toy Stores
These are locally owned and operated toy stores that often provide a unique and personalized shopping experience. Independent toy stores may focus on niche markets, offer handcrafted or locally sourced toys, and foster a sense of community engagement.

Interactive Toy Stores
Some toy stores provide interactive experiences for children, such as play areas, demonstration stations, or workshops. These stores allow kids to engage with toys before making a purchase, promoting hands-on exploration and learning.

Toy Boutiques
These stores offer a more upscale shopping experience, often providing a curated selection of high-end or designer toys. Toy boutiques may prioritize quality, aesthetics, and unique toy designs, appealing to customers seeking premium products.

Secondhand/Thrift Toy Stores
These stores specialize in selling used toys at discounted prices. They can be a great option for budget-conscious shoppers or those looking for vintage toys that are no longer in production.

And in your opinion, what are the most popular and best-selling toy store products? Share your knowledge and insights with us in the comments section below!

Recommended Articles

Is Apple About to Face Tough Times?

Is Apple About to Face Tough Times?

Apple, a paragon of innovation and a titan in the tech industry, stands at a critical crossroad. The fiscal year of 2023 unveiled a stark reality:...

TOP 25 Catering Business Ideas for 2024

TOP 25 Catering Business Ideas for 2024

If you're looking to start a business in the food industry, exploring catering business ideas for 2024 might be the perfect path for you. The catering world offers a wide range of opportunities, from small, intimate gatherings to large-scale events, allowing for...

read more
30 Types of Clothing Stores – Shop Definitions & Examples

30 Types of Clothing Stores – Shop Definitions & Examples

In this article, we have compiled a list of the 30 most common types of clothing stores. At first glance, it might seem that a clothing store is simply a place where clothes are sold, suggesting that there wouldn't be many variations among them. However, the reality...

read more