TikTok offers big opportunities for creators to earn money, whether they have a massive following or are just starting out. With over 1 billion active users worldwide, TikTok continues to grow, making it one of the most influential social platforms for monetization.

Your earnings on TikTok largely depend on the monetization approach you choose. This guide explores 20 of the most effective ways to make money on TikTok. Whether you have a large following or are new to the platform, there’s a way to start earning and building a sustainable income stream.

MOST PROFITABLE WAYS TO MAKE MONEY ON TIKTOK 2024

1.Earning with the TikTok Creator Fund
Joining the TikTok Creator Fund is one of the simplest ways to start earning. TikTok pays creators based on views, engagement, and content quality. Earnings from the Creator Fund typically range from 2 to 4 cents per 1,000 views. So, if you hit a million views, you could make between $20 to $40. To qualify, you need at least 10,000 followers and 100,000 genuine video views in the past 30 days. Content must also follow TikTok’s Community Guidelines.

2. Create sponsored content
That’s definitely one of the most profitable ways to make money as a TikToker. (find a brand to partner with) currently more than 60% of marketers in the US want to use TikTok for their influence marketing. That means there is a very high demand for the cooperation with popular influencers.

3. Sell your own product
If your account is popular and you have a lot of fans, a very profitable way to make money on TikTok is to sell your own product or even start your own brand. Fans often love to buy items created by their idol or items with their idol’s image. Examples of such products are: your own brand of snacks, food or sweets, your own brand of clothes, your own jewelry or gadgets related to your channel. You can order customized products related to your channel and then promote your products in your videos and sell them.

4. Ask your fans to pay you directly (like patreon, crypto donations, etc.)
Another very profitable way to increase your TikTok earnings is to use Patreon, crypto donations, Kickstarter or other crowdfunding platforms. According to businessNES calculations, on average you earn between about $3 to $7 per patron per month on Patreon. If you successfully direct as many of your fans as possible from TikTok to Patreon or other such platform you can expect to earn very attractive earnings. To attract more people you can offer premium content to your patrons which others will not have access to.

5. Create your own shop and landing page for your TikTok fans
One of the best ways to greatly increase your profits from TikTok, if you have a lot of followers, is to create your own store. Selling your own products is the most profitable way to make money online, so if you have a large following, directing your fans to your own store will bring you huge profits. It’s important to match the items you sell well with the theme of your channel and with your persona.

6. TikTok niche channel
If you don’t know how to start making money on TikTok, it’s a good idea to start by choosing the unique theme of your channel and the niche you want to focus on. Channels that focus on one unique niche are usually more successful than channels that publish chaotic, unrelated content. Originality, uniqueness and consistency of what you upload on TikTok will pay off. Examples of such interesting niches include student’s life, couples, moms, luxury life, nature, basketball, black humor or traveling and many more.

7. Start marketing agency utilizing tik tok to promote their clients
TikTok provides many opportunities to create profitable business. It is estimated that in 2022, over 70% of US Marketers planning to use influencer marketing plan to use TikTok. There are a whole range of business ideas related to this. For example, you can create an intermediary company to connect companies with influencers. Another idea could be to create marketing content for a particular brand or company to professionally advertise their product on TikTok. The possibilities are many, as there are a whole range of ways to promote brands on TikTok and you can do business on all of them.

8. TikTok profile consulting (marketing consulting, creative advisory, content quality optimization)
You can start a TikTok business with little or no capital. An eample of such business is profile consulting (e.g. marketing consulting, audience analysis, creative advisory or content quality optimization). If you are an experienced, creative and smart person, you can start offering such consulting services to TikTok users. Many people would like to become famous or don’t know what to do to increase their audience. Such a company offering TikTok profile consulting can find a lot of clients if the offered services are professional. At the beginning such company can focus on small accounts, and then offer advisory also to the bigger accounts.

9. Showing gadgets and getting profits from commision links or direct sales 
A very profitable way to make money on TikTok is to show cool gadgets and items that your viewers are interested in and make money by selling them. One of the best ways to monetize such gadgets are through affiliate links which you can place on your website or on your YouTube channel where you can direct your viewers from TikTok. Examples of products ideal for such sales are such as colorful humidifiers, sunset lamps or herb strippers (Amazon).

10. TikTok films edition services
A well-edited TikTok video with attractive effects is the basis for success on TikTok. However, not everyone can edit such high quality videos, so an interesting idea for a small TikTok business is to offer editing and editing services for such videos. Your clients can be not only different creators but also brands that want to create content to promote their products.

11. TikTok fashion channel – money from selling and affiliate links from clothes
A pretty good idea to make money on TikTok is to show and review clothes and fashion accessories. Your viewers will be interested in the information about the clothes and where they can buy them – this is an ideal opportunity to earn money through affiliate links which you can place on your website to which you can direct your viewers.

12. Offering promotion of profiles of other TikTok users
How do you make money on TikTok if you have a large audience? One of the easiest ways is to offer to promote other users for a fee. You can share a snippet of their video, mention them and share the name of their channel, or you can even create a video together. Many people will be happy to pay for such a promotion.

13. Earning money by getting TikTok gifts 
A good way to get extra money from TikTok is getting gifts. After receiving a gift, the creator can exchange it for diamonds, which can be exchanged for real money. The minimum withdrawal amount is $50, and the maximum is $1,000 per day. This allows creators to access their earnings promptly, with the potential to withdraw up to $7,000 per week.

14. Review products or software
Another very profitable idea to earn money on TikTok is to make reviews of products, gadgets or programs that you can earn through affiliate links that you can place on e.g. your own website. All you have to do is get your viewers interested enough in your products and skillfully redirect them to your website.

15. Earning on premium content
A smart way to monetize TikTok is to offer your users premium content that they can access outside of TikTok, e.g. in a group on Telegram, Discord, Facebook or on your website. You can offer premium video content as well as premium courses, consulting, premium subscription od extra materials and other content that may be attractive to your viewers.

16. Link to your vlog or blog
Directing your viewers to your blog or vlog is one of the best and most profitable ways to make money on TikTok. If you have a large audience on TikToku, many of your viewers will visit the page you link to in your profile description out of curiosity. Then you have a number of opportunities to earn money e.g. from advertising, sales of various products, affiliate links, premium content, donations and many others.

17. Sell your designs on print on demand marketplaces
Print on demand is one of the best ideas to monetize tiktok. If you have a lot of fans, or if you have the ability to create creative and attractive content, you can use a site like Printful to order clothes or other products with a print of your choice. Many people like to have a T-shirt with the image of their TikTok idol on it, or a sweatshirt with a popular and interesting quote or sign related to your channel. You can order such products directly from the manufacturer and send them directly to your fans.

18. Selling online services
Creators on TikTok can also make money by selling various services. Examples of such services are various typical freelance services such as graphic design, logo design, music edition, various forms of consulting and many other services that you can offer (it is best to refer your viewers to your website for this).
It is important that the services you offer are closely related to the topic of your channel, this will allow for a high conversion rate.

19. license your content to the media 
An interesting idea to make money on TikTok is to sell licenses to your content to media or companies that would like to use your content. You can sell it in video rights marketplace. Examples of such content could be videos in which you show how to use a product in a unique way which the manufacturer of that product may then want to use in their advertising. Also viral videos that you create may find many people willing to use them.

20. Create a viral video with brand’s product and then contact that brand
If you know how to do this kind of crypto-advertising, then if the company you are focusing on finds what you are doing valuable, chances are they will want to pay you for more. You will have the best chance of success with small and medium sized businesses that often need this type of advertising.

Other ways to earn on TikTok:

• Grow TikTok account and flip it for money (It’s not allowed by TikTok Community Guidelines and Terms of Service, but some people are doing it anyway)
• Sell products during live streams
• Advertise particular brands during live streams
• Cooperate with most popular influencers to make particular products viral (viral video of drinking a drink of the promoted brand)
• Selling toys for kids – showing them on tik tok films & selling or getting commision from affialiate links (links on your landing page or blog)
• Managing other people’s accounts

TikTok Earnings FAQ

Who are the highest-paid TikTokers in 2024?

As of 2024, the top earners on TikTok are:

1. Khaby Lame: Estimated earnings of $259,153 per video.

2. Charli D’Amelio: Estimated earnings of $246,618 per video.

3. MrBeast (Jimmy Donaldson): Estimated earnings of $151,774 per video.

4. Bella Poarch: Estimated earnings of $150,550 per video.

5. Addison Rae: Estimated earnings of $142,032 per video.

How many views do you need on TikTok to make money?

To earn directly from TikTok’s monetization programs, you typically need:

• 10,000 followers
• 100,000 video views in the last 30 days

Earnings from the Creator Fund range between 2 to 4 cents per 1,000 views, translating to approximately $20 to $40 per million views.

However, other income streams like affiliate marketing or sponsored posts can offer higher earnings.

Do you get paid for uploading videos on TikTok?

Uploading videos alone doesn’t guarantee payment. To earn, you must:

1. Enable monetization in your TikTok account settings.

2. Join TikTok’s monetization programs, such as the Creator Fund or Creativity Program.

3. Meet eligibility criteria, including follower count and video views.

Once these conditions are met, you can start earning based on your content’s performance.

In which countries does the TikTok Creator Fund operate?

The TikTok Creator Fund is available in:

• United States
• United Kingdom
• Germany
• France
• Italy
• Spain

TikTok has also introduced the Creativity Program Beta in countries like Brazil, France, Germany, Japan, Korea, and the United Kingdom. You can learn more here – TechCrunch

How Can You Make Money on TikTok Without Creating Videos?

Not everyone wants to be on camera or create content. But TikTok still offers many ways to earn without posting videos. Here are some profitable options that you might like:

Offer Services to TikTok Creators
Many creators need help to grow. You could offer consulting to advise them on strategy, video ideas, and audience growth. Marketing services are also in demand, like managing ad campaigns or creating sponsored content plans. If you’re skilled at editing, video editing for creators can be a lucrative service, especially for those who want their videos to look more professional.

Manage TikTok Accounts for Businesses or Influencers
Many brands and influencers want a TikTok presence but don’t have the time or know-how to run an account. You could manage accounts, post content, and engage with followers. This involves handling comments, analyzing performance, and planning posts. Businesses often pay well for consistent social media management, and it’s a way to work behind the scenes while earning.

Develop TikTok Tools or Apps for Creators
There’s a market for tools that help TikTokers succeed. Think of apps that create captions, track analytics, or schedule posts. If you have app development skills, you could create tools specifically designed for TikTok creators. You can charge a subscription fee or offer premium features for an extra cost.

Become a TikTok Ad Specialist
Many brands want to advertise on TikTok but need help creating effective ad campaigns. By offering ad management services, you can help businesses set up and optimize their ads. This includes choosing the right ad formats, targeting specific audiences, and analyzing ad performance. Specialized knowledge in TikTok ads can set you apart and attract clients willing to pay for expertise.

Create and Sell Digital Products for TikTok Success
If you have experience with TikTok, consider creating digital products. These could be eBooks, guides, templates, or course materials to help creators improve their channels. For example, you could make a guide on “How to Go Viral on TikTok” or “10 Content Ideas for Growing Your Following.” Digital products are a way to earn passive income and share your knowledge.

Provide Voiceover Services for TikTok Videos
Many creators want engaging voiceovers for their content but may not have the right equipment or voice for the job. If you have a clear voice and good recording equipment, offer voiceover services to TikTokers who need help narrating their videos. You can record voiceovers based on the script they provide or help with scriptwriting if they’re looking for extra support.

Offer TikTok SEO Services
SEO isn’t just for Google; TikTok has its own search trends. Offering SEO services specifically for TikTok can help creators and businesses boost their visibility. This involves researching popular keywords, optimizing profiles, and guiding creators on hashtag use. Many brands pay well for SEO advice to improve their reach.

Launch a TikTok Newsletter or Blog with Tips and Trends
If you love staying updated on TikTok trends, consider creating a newsletter or blog. Share tips, trend reports, and new strategies with other creators or marketers. You can monetize the newsletter with paid subscriptions or sponsored content.

Run Paid Webinars or Workshops on TikTok Success
Host online workshops focused on TikTok skills, like creating viral content or understanding analytics. Charge a fee to attend, and focus each session on practical tips. Webinars and workshops are especially popular with new creators who want to learn directly from an expert.

Start a TikTok Analytics and Reporting Service
TikTokers and businesses want to know how their videos are performing. Offer a service that provides detailed analytics reports, with insights on what’s working and what needs improvement. You can create a subscription model, sending reports weekly or monthly with customized advice.

Develop TikTok Templates and Graphics for Sale
A quick way for creators to make eye-catching videos is by using ready-made templates. You can create TikTok story templates, video graphics, or sound effects packages and sell them on platforms like Etsy or a personal website. There’s demand for both static graphics and dynamic effects that creators can use to enhance their videos.

Read also: TOP 30 Most Profitable Things to Sell on Instagram

Unique TikTok video ideas

Creating unique and original TikTok videos can set your content apart and help you stand out. With so many users and trends, a fresh idea is what catches attention. Here are some bold and unusual TikTok video ideas designed to keep viewers hooked.

• “Unedited First Thoughts of the Day” – Record your first thought when you wake up, no matter how strange.
• “Truth or Dare with Random Strangers on Video Call” – Use social media to connect and play truth or dare with strangers.
• “Dressing as My Favorite Conspiracy Theory for a Week” – Each day, dress and act like a conspiracy (e.g., the moon landing or flat earth).
• “Extreme Honesty Day” – Spend a day being 100% honest, no matter how uncomfortable, and record the reactions.
• “Asking Strangers to Write My Next Video Script” – Hand strangers the camera and let them decide your next video concept.
• “Can I Go a Whole Day Only Speaking in Song Lyrics?” – Communicate exclusively with lyrics from popular songs.
• “Living as a Character from a Fictional Universe for 24 Hours” – Adopt the lifestyle, habits, and quirks of an unusual character.
• “Truth Bombs: Confronting Friends with Things I’ve Never Told Them” – Sit down with friends and share hidden thoughts or confessions.
• “Unusual Phobias: Face a Fear I’ve Never Admitted to Anyone” – Film yourself facing a rare phobia head-on, showing raw reactions.
• “Reenacting Historical Events with a Ridiculous Twist” – Pick events and reenact them with humorous or absurd changes.
• “Letting Only Coin Tosses Decide My Day” – Flip a coin to make every single decision for a day.
• “Invisible Pranks” – Pretend someone in a crowded place is invisible and try to “interact” with them as others react.
• “Trying Vintage Beauty Tips That Would Never Be Recommended Today” – Experiment with old beauty techniques (safely), like mayonnaise hair masks or cucumber perfumes.
• “Reading My Oldest Private Messages Out Loud” – Scroll back to the start of your social media and share those cringy early DMs.
• “Convincing People I’m a Celebrity” – Walk around with fake security, pose for imaginary paparazzi, and record reactions.
• “Mystery Meal Roulette” – Blindfold yourself, have a friend pick random foods, and guess what you’re eating based solely on taste.
• “Extreme Minimalism for a Day: Only Using 5 Things” – Pick five essentials and document the day with only those items.
• “Random Job Application Challenge” – Apply to the most random job you find online and document the experience.
• “Extreme Opinions: Defend an Unpopular Opinion for a Day” – Choose a controversial opinion and (light-heartedly) defend it to see reactions.
• “Pet Psychic: Letting My Pet Choose My Entire Day” – Place treats next to different choices and let your pet decide your day’s activities.
• “Trying to Master a Ridiculously Difficult Skill in 24 Hours” – Pick an obscure skill, like yodeling or archery, and document your intense 24-hour practice.
• “Random Compliments to Strangers” – Give totally random, unrelated compliments to people and see their reactions.
• “Learning to Speak Entirely in Slang from Another Generation” – Use only ’80s slang, for example, and watch how people respond.
• “Throwback Makeover: Recreating My Embarrassing Childhood Outfits” – Put on outfits from your childhood and re-create old photos or videos.

Read also: 20 Content Recycling Examples & Tips

Do you know of any other profitable ways to make money on TikTok? Share your knowledge with us in the comments below!