Germany’s e-commerce market is thriving as we approach 2025. It’s a country with tech-savvy, quality-conscious consumers who prioritize value and functionality. To help you succeed in this market, we’ve curated a list of the top 30 products you can sell online in Germany. Based on data from leading platforms like Amazon.de, Zalando, eBay, and Otto, as well as trends from Google and Statista, this guide will help you find the most in-demand products.

By focusing on these trending product categories, you’ll be well-positioned to grow your e-commerce business in Germany.

WHAT TO SELL IN GERMANY ONLINE IN 2025

Here’s a list of the most popular product categories in Germany. Whether you’re starting fresh or expanding an existing business, these items will help you cater to German consumers’ needs.

1. Smart Home Devices

Smart home technology continues to be a top choice for German buyers. Devices like smart thermostats (e.g., Nest), smart lighting systems (Philips Hue), and video doorbells (Ring) are highly sought after. Germans value functionality and energy savings, so products that can reduce heating or electricity costs are especially appealing. Highlight features like app control, integration with other devices, and ease of installation to attract more customers.

2. Reusable and Practical Everyday Items

Durability matters in Germany. Items like stainless steel water bottles, reusable silicone food bags, and premium lunch boxes sell well. These are everyday items that people use repeatedly, so they look for something sturdy, well-designed, and practical. A sleek, minimalistic design will make these products more appealing to the average German buyer.

3. Premium Coffee Equipment

Coffee is more than a beverage in Germany; it’s a tradition. Products such as high-end espresso machines, manual coffee grinders, and milk frothers are popular. Germans also love reusable coffee capsules that are compatible with machines like Nespresso. Pairing these items with gourmet coffee beans or special cleaning kits can increase sales by offering a complete coffee-making experience.

4. Fitness and Wellness Gear

Fitness is a priority for many Germans, especially for those who exercise at home. Yoga mats with good grip, adjustable dumbbells, and resistance bands are staples. Beyond traditional fitness gear, products like massage guns and stretching tools for muscle recovery are gaining popularity. If you can offer instructional videos or exercise guides with these products, you’ll stand out.

5. Electric Bikes and Accessories

The e-bike market is booming in Germany, with more people using these bikes for commuting and leisure. Accessories like batteries, portable chargers, and secure bike locks are must-haves. Germans also buy helmets with integrated lights, waterproof bike panniers, and even e-bike repair kits to keep their rides smooth. Offer high-quality items with clear warranties to build trust.

6. High-Performance Cleaning Products

Cleaning products with superior performance attract attention. Electric spin scrubbers, multi-surface vacuum cleaners, and stain-removing solutions are in demand. Germans value efficiency, so products that save time and deliver great results are winners. Consider bundling cleaning gadgets with reusable accessories like microfiber cloths for added value.

7. Pet Products

The German pet market is huge. Owners are willing to spend on interactive pet toys, automated feeders, and smart GPS collars. For cats, consider innovative scratching posts or robotic laser toys. For dogs, high-quality harnesses or orthopedic pet beds are popular. Including practical features, like ease of cleaning or adjustability, will appeal to pet owners.
Learn more about the top-selling pet products here.

8. Ergonomic Office Supplies

With remote work still common, ergonomic products remain a top choice. Adjustable chairs with lumbar support, standing desks, and keyboard wrist supports are trending. Germans also appreciate desk organizers that reduce clutter, monitor arms, and noise-canceling headphones to create a better work-from-home environment.

9. Educational and STEM Toys for Kids

Parents in Germany invest in toys that educate and entertain their children. STEM kits like robot building sets, coding games, and circuit board toys are popular. Montessori toys, which focus on tactile learning, are also widely appreciated. Ensure the materials are high quality and safe for children, as safety standards in Germany are stringent.

10. DIY and Crafting Kits

Crafting remains a favorite hobby for Germans of all ages. Products like crochet and knitting kits, resin art supplies, and jewelry-making sets are in demand. Germans appreciate clear instructions and high-quality materials. Kits for creating personalized home decor, like wood-burning kits or macrame supplies, are also trending.

11. Smartphones and Accessories

Smartphones are essential for almost everyone, and Germans love practical accessories to enhance their functionality. High-quality phone cases, screen protectors, and wireless chargers are always in demand. Buyers also look for magnetic car mounts and multi-functional pop sockets that combine grip and stand capabilities. Offering variety, such as rugged cases for outdoorsy users or sleek, minimalist designs, will appeal to different preferences. Germans prioritize durability, so emphasize the material quality in your descriptions.

12. Quality Footwear

Footwear that combines comfort with durability is a winning category in Germany. Waterproof boots for winter, lightweight hiking shoes for outdoor adventures, and orthopedic sneakers for daily wear are all strong sellers. German buyers appreciate brands that deliver on both function and style. Highlight features like shock absorption, breathable fabrics, and reliable soles. Consider offering size guides and free returns to encourage confidence in purchasing shoes online.

13. Gaming Accessories

The gaming market is booming in Germany, with gamers seeking tools to improve their experience. Ergonomic chairs, RGB keyboards, and high-DPI gaming mice are top choices. VR headsets and accessories like replacement straps or lens covers are growing in popularity as virtual reality becomes more mainstream. Bundling gaming gear with add-ons like a mousepad or headphone stand can give you an edge. Germans value quality over quantity, so ensure your products perform well under heavy use.

14. Outdoor Gear

With a strong culture of hiking and camping, Germans are avid buyers of outdoor products. Lightweight backpacks, weatherproof tents, and multi-functional tools are always popular. Items like compact cooking sets and waterproof maps are also practical for outdoor enthusiasts. Germans appreciate well-designed gear that saves space without compromising usability. Highlight any unique features, such as quick setup or all-weather compatibility, to grab attention.

15. Kitchen Appliances and Gadgets

Germans enjoy cooking at home and appreciate appliances that make the process easier. Compact air fryers, high-speed immersion blenders, and pasta makers are among the bestsellers. Gadgets like measuring spoon sets with built-in scales or adjustable mandolines for slicing vegetables are also great picks. Efficiency is key; products that save time or have multiple functions stand out. Ensure you provide clear descriptions and usage examples to help customers imagine them in their kitchens.

16. Beauty and Skincare Products

Beauty products with proven results sell well in Germany. Anti-aging creams, hydrating serums, and dermatologically tested moisturizers are customer favorites. Germans lean toward products with a minimalist approach – effective ingredients without unnecessary additives. Offer trial sizes or kits for first-time buyers who want to test the product before committing. Emphasizing clinical testing and positive customer reviews in your descriptions will build trust with German consumers.

17. Seasonal Decorations

Germany’s love for seasonal celebrations makes festive decorations a lucrative category. Christmas ornaments, advent calendars, and LED fairy lights are hot sellers during the holiday season. For spring and summer, Easter-themed decor or garden party items are popular. Germans value craftsmanship, so highlighting the materials used and any handmade elements can make your products more appealing.

18. Portable Tech Devices

Portable tech continues to attract buyers who prioritize functionality. Noise-canceling headphones, compact power banks, and lightweight tablets are must-haves. Products that combine multiple features, like power banks with built-in wireless charging or devices with waterproof designs, are especially appealing. Emphasize battery life and portability in your product descriptions to resonate with German buyers who often look for practical details.

19. Books and eBooks

Books are timeless, and Germans still value them for both leisure and learning. Focus on bestsellers, educational books, and niche guides for hobbies or self-improvement. EBooks are gaining traction, particularly in categories like cookbooks, travel guides, and language learning. If you can offer translated editions or books about German culture, you’ll attract even more buyers. Make sure your product pages include detailed summaries and customer reviews.

20. Vegan and Organic Foods

Germany has one of the largest vegan populations in Europe. Products like vegan protein bars, organic tea blends, and superfood powders are consistently popular. German buyers prefer premium-quality ingredients and clear labeling. Pair food items with accessories, like reusable tea infusers or shakers for protein powders, to increase sales. Recipes or tips on how to use the products in everyday life can help connect with your audience.

21. Luxury Watches and Jewelry

Luxury products, like minimalistic watches and elegant jewelry, are timeless favorites in Germany. Buyers appreciate high-quality materials such as stainless steel, leather, and gemstones. Products that balance style with practicality, like waterproof watches or jewelry with hypoallergenic properties, do well. Consider offering options for personalization, such as engraving initials, to make your products stand out. Germans value authenticity, so highlighting craftsmanship or certification can build trust. Discover more about the best luxury products here.

22. Car Accessories

Germany has a strong car culture, and practical accessories are always in demand. Car organizers for keeping interiors tidy, phone mounts for navigation, and portable car vacuums are everyday essentials. Electric vehicle (EV) accessories, such as charging cables, home charging stations, and protective mats, are increasingly popular due to the growing adoption of EVs. Highlight durability and compatibility to appeal to German drivers who expect reliable products.

23. Reusable Shopping Bags

Reusable shopping bags are both functional and fashionable in Germany. Look for designs that balance practicality with style, such as foldable tote bags or bags with reinforced handles. Germans prefer sturdy materials that can carry heavy loads, making canvas or nylon bags a top choice. Offer neutral or modern prints to attract a wider audience. Features like water resistance or extra compartments can also set your bags apart.

24. Innovative Healthcare Products

Healthcare products that help with daily wellness are selling fast in Germany. Posture correctors, wearable health monitors, and digital oximeters are some of the best-sellers. Products that are easy to use, portable, and offer clear health benefits gain the most attention. For example, wearable blood pressure monitors are practical for busy users. Ensure your product descriptions are clear and mention certifications or testing where applicable.

25. Cooking Accessories

Germans enjoy well-designed kitchen tools. Precision cutting boards, spice racks, and multi-purpose utensils are staples in many households. Items like adjustable rolling pins or magnetic knife holders sell well because they add convenience. Germans value high-quality materials like bamboo, stainless steel, or silicone, which last longer and are easier to clean. Pairing your products with instructional content, like recipes, can add extra appeal.

26. Comfort Wear

Loungewear and cozy clothing options are booming in Germany, especially during colder months. Soft knit socks, fleece pajamas, and relaxed-fit sweatshirts are all popular choices. Germans prioritize comfort and quality over flashy designs, so simple styles made with premium fabrics like cotton or merino wool work best. Offering size-inclusive options can also help you reach a broader audience.

27. Travel Accessories

Germans love to travel, and smart accessories make their trips easier. Packing cubes help organize luggage, while luggage scales ensure bags meet weight limits. Anti-theft backpacks with features like hidden zippers or RFID-blocking compartments are also highly popular. Highlight features like compact design, durability, and versatility to show why your product is worth purchasing.

28. Gardening Tools and Accessories

Gardening is a favorite hobby in Germany, whether in large yards or urban balconies. Products like vertical planters, raised garden beds, and ergonomic gardening tools are highly sought after. Tools that help with convenience, like self-watering systems or portable soil testers, also sell well. Germans appreciate quality materials that resist wear and tear, so focus on durability in your product descriptions.

29. Premium Alcohol and Accessories

Germans enjoy premium beverages, and tools to enhance the experience are in demand. Craft beer kits for home brewing, wine decanters, and cocktail-making sets are great sellers. Accessories like whiskey stones or high-quality glassware also appeal to those looking for a refined drinking experience. Highlighting how these products enhance social gatherings or personal enjoyment can help connect with buyers.

30. Personal Safety Gadgets

Personal safety tools are becoming increasingly popular in Germany, especially for urban dwellers and frequent travelers. Items like compact alarms, pepper spray keychains (as an animal repellent), and GPS trackers for personal use sell well. Products that are discreet, easy to carry, and simple to use gain the most attention. Highlight their practicality and reliability in emergencies, and consider bundling items into safety kits to increase perceived value.

Other best-selling products in Germany include:

Premium Tech Gadgets: Innovative gadgets with everyday utility are in high demand. Portable mini projectors, multi-device charging stations, and Bluetooth tracking devices (like Tile or AirTag alternatives).

Health and Wellness Gadgets: Items like advanced fitness trackers, smart yoga mats, and wellness apps are gaining traction, especially as people become more health-conscious.

Compact Kitchen Appliances: Smart, space-saving appliances are thriving in the German market. Mini rice cookers, blender-to-go kits, and countertop pizza ovens offer convenience without taking up much space.

Camping & garden & travel products: Like sleeping pads for tents, high quality tents and products for glamping (“glamorous camping”), vertical plant stands, irrigation kits or garden lamps.

High-Tech Baby Monitors: For new parents, advanced baby monitors are essential. Products with smart features, such as room temperature monitoring, live video feeds, and sleep tracking, are highly desirable.

Remote Work and Home Office Supplies: With the increase in remote work, products that enhance the home office experience, like ergonomic chairs, standing desks, and high-quality webcams, are in demand.

Innovative Party Supplies: Creative party accessories are in demand, especially for small gatherings. Items like LED balloon sets, customizable cake toppers, and interactive games for guests are popular.

Electric Massagers: Compact, handheld massagers for neck, back, and feet are selling well in Germany. Products with variable settings and rechargeable batteries are especially appealing.

Gourmet and Specialty Foods: There is a growing market for specialty food items, including artisanal chocolates, exotic spices, and gourmet cooking ingredients.

 As well as:

• computers & electronics
• furniture
• wine
• cannabis & hemp products and accessories
• books
• beauty products
• portable wearable devices
• smart lamps
• wearable tech – read more here
• smart speakers
• yoga accessories
• body massager gun
• water filters
• electric toothbrush
• water bottles
• led lights
• bags and totes
• mugs
• wall art
• gardening furniture

Read also: TOP 40 Trending Products To Sell in the USA 2024

WHAT YOU NEED TO KNOW BEFORE STARTING TO SELL IN GERMANY

What are the most important needs of German consumers?

German consumers place a high emphasis on product quality across various categories, including clothing, electronics, and home goods. A survey by the Handelsverband Deutschland (HDE) and the Institut für Handelsforschung (IFH) revealed that 87% of German shoppers expect very high product quality when making purchases.

This expectation extends beyond groceries, influencing decisions in other sectors as well.

In addition to quality, trust in the brand or seller is crucial. Germans prefer detailed product descriptions, transparent pricing, and customer reviews to build credibility. Clear information about warranties and return policies further reassures buyers, reflecting their thorough approach to shopping.

To succeed in the German market, focus on offering reliable products that meet high standards and provide value. Brands that respect German consumers’ attention to detail and practical shopping habits are more likely to gain their trust and loyalty.

How to attract German consumers online?

1. Local Presence Matters
Many German consumers prefer to buy from stores with a .DE domain, as it signals trustworthiness and familiarity. In fact, research shows that websites with a .DE domain convert better in Germany than those using .COM or other domains. Make sure your e-commerce website caters to this preference.

2. Offer Multiple Payment Methods
Germans prefer secure payment methods like PayPal, direct debit (SEPA), and credit cards. Klarna and invoice payments (“Kauf auf Rechnung”) are also very popular options in Germany. Include these payment options to boost conversion rates.

3. Provide Fast and Reliable Shipping
Germans expect reliable shipping with clear delivery timelines. Partnering with a trusted shipping provider, like DHL or Hermes, can help. Offering free shipping or low-cost delivery is another way to attract more buyers.

4. Focus on Customer Reviews
Germans rely heavily on customer reviews. Make sure your website or product listing has a section where users can leave and read feedback. A strong collection of positive reviews will help boost sales.

Which products do Germans prefer?

Germans lean toward practical, high-quality, and functional products. Categories like home appliances, tech gadgets, and fitness gear perform exceptionally well. There is also a growing interest in luxury items and specialty goods, such as gourmet food and handcrafted products.

Additionally, Germany is a price-sensitive market. Offering competitive prices or bundling items for added value can make a big difference in attracting buyers. Seasonal trends are also important; for instance, heaters and blankets sell better in winter, while travel accessories see higher demand in summer.

What are the rules for selling products in Germany?

When selling products in Germany, compliance with the country’s strict consumer protection laws is critical. Here are the key regulations to keep in mind:

1. Impressum Requirement
Every e-commerce website operating in Germany must have an Impressum (a legal disclosure). This page should include your company name, address, contact information, and tax identification number.

2. VAT Registration
If you are selling in Germany, you must register for VAT (Value Added Tax). The standard VAT rate in Germany is 19%, with a reduced rate of 7% for certain items. Sellers from outside the EU must register once they cross the VAT threshold, which is currently €10,000.

3. Compliance with Packaging Act (VerpackG)
Germany’s Packaging Act requires businesses to register with the LUCID packaging register and pay fees for recycling packaging waste. This applies to all packaging materials sent to German customers.

4. Terms and Conditions (AGB)
Your website must clearly state your terms and conditions (AGB in German), return policies, and data privacy practices. Germans value transparency, and unclear terms could lead to fines or customer dissatisfaction.

5. Right of Withdrawal
Under German law, customers have the right to cancel their purchase within 14 days of receiving their order, without providing a reason. Make sure your return policy adheres to this regulation.

Additional Tips for Success in Germany

• Translate Your Website: Germans prefer to shop in their native language. Ensure your site is fully translated into German for better engagement and trust.
• Focus on Customer Support: Provide customer service in German if possible. Quick responses to queries and professional support will make your store stand out.
• Leverage Marketplaces: Platforms like Amazon.de, eBay Kleinanzeigen, and Otto dominate the German e-commerce market. Listing your products on these sites can help you reach more customers.

Useful Resources

• German VAT Guidelines
• LUCID Packaging Register
• Consumer Protection in Germany

Starting an e-commerce business in Germany can be very rewarding if you meet the market’s expectations. By understanding German shoppers’ needs and complying with local laws, you can build a trusted brand that thrives in this lucrative market.

Read also: TOP 30 Trending Products To Sell in the USA in 2024

And in your opinion, what are the best products to sell in Canada? What is the most in demand? Share your opinion with us in the comments section below.