TOP 30 Trending Products To Sell in the USA 2023

Below, we’ve compiled a breakdown of the best products to sell in the USA. If you’re wondering what to sell online in the USA or want to know which products are in high demand in the USA, you’ll find the answers below.

The following summary is based on our analysis of the best-selling products and product trends on Amazon, Walmart, eBay, Best Buy, and Target, as well as our analysis of the US market in 2023.

BEST PRODUCTS TO SELL IN THE USA IN 2023 

1. New gadgets
Americans love new technologies and the newest quality gadgets such as air purifiers, portable movie projectors, UV lights sanitizer boxes, VR headsets, or wireless smartphone accessories. Selling such gadgets is one of the most profitable business ideas in the US, provided you will be selling a product that most of your competitors do not yet offer.

2. New trending apparel & accessories
(what types especially trendy and high demand? crop tops, sweatpants, joggers, cropped jackets, blazers, loungewear, puff sleeve apparel, leggings, minimalist wallets)

3. Organic food & healthy snacks
Many studies confirm that Canadians are most willing to choose organic and healthy products. Examples of such products are: organic baby food, fruits, vegetables and organic protein powder. If there is no organic version of a particular popular product on the market yet, it is very profitable to start selling it.

4. Footwear
Trendy shoes are products that Americans love to buy. Sneakers, athletic shoes, trail shoes, golf shoes, boots and many other types of shoes are some of the most purchased products in the US.

5. New healthcare items
Like kneecare products, wireless nurse alert, new advanced blood pressure monitors and other devices of this category in high quality.

6. Car accessories
Such as car cleaning kits, portable car vacuums, nylon recovery kits, in-car phone accessories or special organizers for cars (Amazon).

7. Advanced robots with practical applications
Newer and more advanced versions of the robots are available every year making it a great product to sell in the US. The most popular of these robots are cleaning robots, cooking robots and programmable robots for kids and teens (Amazon).

8. Self heating meals
Americans love fast food and quick tasty comfort food. A relatively new category of such products that is growing in popularity is self heating meals. The most popular of these are self heating hot pots (Amazon), lunch boxes and ramens.

9. Smart jewelry
Like smart rings, smart health monitoring bracelets or invisawear safety jewelry which can notify up to 5 people and police if anything dangerous happens (Amazon).

10. Plus size fashion & shapewear
Obesity is a fairly common problem in USA. About 1 in 3 American adults (33%) are currently living with obesity so plus size clothing, slimming clothing and weight loss products are a very profitable category of products to sell in USA.

11. Organic cosmetics
This is a very profitable category full of numerous opportunities to start a profitable business in the US. Most popular are new make up accessories, new organic cosmetics and cosmetics based on original and natural products from different countries of the world such as coconut oil from Phillipines or green tea from Kenya or argan oil from Morocco.

12. Smart locks & security systems for homes
Security is very important to many Americans, which is why effective security systems and smart home locks are becoming increasingly popular. Currently, there are more and more such smart locks available in the market at affordable prices and the demand for them is projected to increase significantly in the coming years.

13. Reusable food storage bags & boxes
Reausable food bags are another trending category of products to sell. Examples of popular products of this type in the US are resuable sandwich bags and resuable food silicone bags (Amazon).

14. New trending bags & backpacks
Bags and backpacks are a very profitable niche of products to sell in USA. Style and convenience are very important needs for many Americans, so fashionable and practical backpacks and bags will find many customers in the US.

15. High quality baby products
Many moms want to choose the best products for their children, so the new gadgets and equipment in this category are products that Canadian moms are willing to pay for, as long as the products are better than previously available products of the type. Examples of such products include sterilizer dryers, organic baby food and cosmetics, baby bouncers, bbay high chairs, nursing pillows and baby bottles (Amazon).

16. Pet accessories
Many Americans have dogs cats and other pets and want the best for them. Therefore, various latest smart pet accessories are in great demand. Examples of such products are supplements for dogs and cats (Amazon), special pet-monitoring cameras, self-filling bowls for dogs and cats, and dog car seat covers.

17. Elderly gadgets
USA is a country full of seniors who often need care and help. There are many products that are very useful for seniors, such as: rechargeable hearing aid, reacher tools, pulse oximeters or special smart toilets for seniors (Amazon).

18. Supplements & brain pills
Since health is an important issue for Canadians a lot of people buy different kinds of dietary supplements. Brain pills that support brain function are also in high demand.

19. Subscription boxes
The subscription box industry has been growing by more than 100% year-over-year and is expected to experience very strong growth in the coming years. Such subscription boxes usually sell treats, food, cosmetics, clothing accessories, collectibles, toys and various other items from specific niches.

20. Kitchen gadgets
A great category of products to sell in USA are various practical, innovative and useful accessories and gadgets for the kitchen. Examples of these include: pasta strainers for pots, vegetable choppers or oil sprayers (Amazon).

21. Toys & games
This is a very broad and profitable product category to sell around the world, including USA. The best selling new trending products among kids are Disney interactive figures, Legos, new popular dolls or unique smart nano drones (Amazon).

22. Stress relieve aids & accessories (including sleep aids)
Like weighted blankets which are thought to help with anxiety. The weight while you’re sleeping also helps to promote a better night’s sleep.

23. Patio & garden
The patio and garden are a wide niche full of many products that are in great demand in the USA. Many Americans love their gardens and spend a lot of time there and want these places to look their best and to be as comfortable as possible. For this reason, various types of vertical plant stands, irrigation kits, garden lamps, garden furniture, pergolas, gazebos, deckchairs, garden chairs, barbecue sets and accessories, as well as various innovative garden tools are very popular.

24. Educational products
Since both homeschooling and adult education are popular in USA selling quality products in this category is one of the best business ideas.

25. Skincare products
There are constantly many new skincare products and accessories on the market. Their sale is very profitable, provided you choose the right product for which there is high demand and little competition.

26. New home decor products
Another of the best products to sell in the USA are home decor products. Most popular recently are all sorts of unique lamps (often led), scented candles, shag rugs, unique vases in unusual shapes, mats for the kitchen, and often vintage style decorative items.

27. Smart home products
This is still a relatively young niche of products that are gaining interest in the U.S. Examples of such best-selling products to date are: smart lamps and lights, smart home speakers and smart air quality monitoring devices.

28. Fitness & sport equipment
This is another big niche of products that Americans are buying. Popular products of this type are smart hoola exercise hoops, stylish yoga mats, home exercise machines (such as exercise bike or vibration plate available on Amazon), push-up boards, and more.

29. Used products
Used products are a broad category of things that can often be very profitable to sell. Used brand name clothing, collectibles, vintage products, tools, antiques and many other categories are products that many Americans want to buy.

30. Premium home & business machines
Nowadays, there are more and more different amazing machines on the market that are used in homes, offices and various businesses. Many of these machines are not yet known such as ice machine, ice cream maker, cocktail machine, karaoke machine and many other machines that can make life and work easier for many people.

PRODUCTS IN HIGH DEMAND IN THE USA 2023

What most of the products in greatest demand in the US have in common is that they are innovative, and that they offer new and better features than other products on the market. Such products often solve problems that other products have not solved before.

When looking for the best products to sell in the US, choose the newest, most advanced, and most feature-rich models. The chance of profits from selling them will be the highest.

Smartphone UV light sanitizers

One of the most popular products in USA in 2023. Such UV sanitizers are available here on Amazon.

Air fryers
It is the perfect product for those who want to cook quick meals with less oil. A perfect addition to many American cuisines. Air fryers like the one below are available here on Amazon.

Men’s rings
Men’s rings like the one below are available here on Amazon.

Skincare mini fridges for storing cosmetics
Mini fridges like the one below are available here on Amazon.

Home robots with build in Alexa
Such robots like the one below are available here on Amazon.

Rapid egg cookers
Very popular product, perfect for many American cuisines. Egg cookers like the one below are available here on Amazon.

Reusable water bottles
Bottles like the one below are available here on Amazon.

Massage guns for deep muscle massage
Tools for massage like the one below are available here on Amazon.

Selfie rings
The gadgets used by many Instagram & TikTok users have been in very high demand in recent months. One such gadget is the selfie ring like this one available on Amazon.

Organic protein powders
Organic protein powders and other organic fitness & gym producats are very popular and trending products in the US. An example of such product is this powder available here on Amazon.

Reusable shopping bags & grocery bags
This another very profitable category of products to sell in the USA. Bags like the one below are available here on Amazon.

Innovative pet carriers
Pet carriers like the one below are available here on Amazon.

Vending machines
Vending machines are a very fast growing niche in the business. More and more people want to buy such machines to make money with them. Such machines are even available on Amazon.

Blue-light blocking glasses
Glasses like the one below are available here on Amazon.

Hot tubs & inflatable hot tubs
Hot tubs like the one below are available here on Amazon.

3 in 1 wireless charging stations
Wireless stations like the one below are available here on Amazon.

Smart locks & smart entry keypads
Smart locks like the one below are available here on Amazon.

Other high demand products:

• Organic tea & coffee
• Beard oils & cosmetics
• Temperature control ceramic mugs
• Nano drones
• A very interesting category of items that are increasingly popular in the US are NFTs (nonfungible tokens) that are sold online. This is a whole new niche of products which, although they may seem frivolous to many, are already worth billions of dollars as a whole market.
• Home monitoring advanced systems
• Pet carriers
• Ashwagandha supplements
• Matcha
• Air purifiers
• Power banks & solar power banks
• Wireless charging stations
• Baby carriers
• Baby monitors
• Organic lip balms
• Compression socks
• Electric longboards
• Can organizers & openers
• Water filters
• Coffee machines & Nespresso machines
• Yoga & pilates mats
• Football accessories & football players bobbleheads
• RFID blocking wallets
• CBD & cannabis related products
• Refillable travel perfume atomizers
• Mini USB fridge cooler (e.g. for cola)
• Unique remote controlers (like this Harry Potter remote control wand available on Amazon)
• Unique wake-up light alarm clocks with coloured sunrise simulation
• Bike helmets with lights

WHAT YOU NEED TO KNOW BEFORE STARTING SELLING IN THE US

Which products Americans prefer?
Numerous surveys show that Americans are much more likely to choose products made in  USA. In surveys as many as 69% of American respondents indicated that they are more likely to buy a product when it is made in the USA. Slightly more than 83% responded that they would pay up to 20% more for products made domestically. (source)

What are top selling consuer staples in the US?
According to the U.S. Bureau of Labor Statistics, the average American household spends $20,000 a year on essential consumer goods. The most important of these cost the average American annually (source):

• Food at home: $4,464
• Vehicle purchases: $3,975
• Food away from home: $3,459
• Entertainment: $3,226
• Gasoline & other fuels: $2,109
• Apparel & services: $1,866
• Personal care products & services: $768

How American consumers are shopping?
The modern American consumer is brilliantly connected to the internet and uses a smartphone laptop pc or tablet to shop. More than 80% of Americans shop online. This trend is growing significantly and it is estimated that there will be nearly 30 million more online shoppers in the US market over the next 3 years. (source)

How to attract American consumers online?
Some of the best ways to attract the American online customer is to offer customer discounts, promotions and coupons with discounts. Networking and increasing brand awareness is also a good way to succeed in selling your products. Another important factor is to use high quality images of the products you sell, a friendly layout on your website, and provide an excellent customer experience. (source)

What are the product attributes that are important to American consumers?
Numerous sources indicate that the most important product feature for American consumers is product quality. Americans are much more likely to choose a product with a better quality, especially if it is written on the package or in the advertisement of the product.

Another important product feature are product claims (e.g. “cook in 3 minutes” or “organic product”). Important product features for American consumers are also innovativeness, i.e. offering better solutions than other products of a given type (faster, more precise, healthier, etc.). An important product feature is also product safety (e.g. “safe for pregnant women” or “non-flammable product”).

Read also: TOP 75 Ideas for Business to Start in California

And in your opinion, what products are currently in high demand in the US? Share your knowledge with us in the comments section below!