In the following article we have prepared a summary of the 30 best products to sell in the salon. The described product categories, accompanied by examples of best-selling products (at the bottom of the page). Selling retail products is a very important way to increase profits for most salons. For many, it accounts for as much as 20%-30% of revenue. However, it’s incredibly important to sell products in a skillful, unobtrusive way. The customer who comes to the salon must feel free and comfortable and should not feel even the slightest pressure from the salesperson to buy something.
Experienced hairdressers do not even need to offer products to the customer. If you show the products correctly and, for example, use them to style the hair, or to wash the hair (like shampoo), the customer will become interested in the product and will listen eagerly to the story about the product. If she or he gets interested enough, just mention that products such as the ones you have demonstrated are available to buy in your salon.
BEST SELLING SALON PRODUCTS
One of the best-selling products in hair salons are conditioners. Conditioner makes hair softer and easier to manage and also protect hair shafts from damage. Many customers want to hear expert advice from their hairdresser on what conditioner they should choose. Popular types of conditioners include thickening conditioner, deep conditioner, moisturizing conditioner, protein conditioner, leave-in conditioner cream rinse conditioner and instant conditioner. Matching the right conditioner to a particular hair type is key to achieving beautiful and healthy hair.
Choosing the right shampoo for a particular hair type is one of the most important steps necessary to get healthy and good-looking hair. Customers of hair salons often do not know what shampoo to choose and ask for advice on what shampoo will be best for their hair. This creates a great opportunity to present the shampoos available for purchase in your salon. Popular shampoos that are in high demand include moisturizing shampoos, detox shampoos, anti-breakage shampoos and volumizing shampoos.
3. Hair oils & serums
From argan oil to baobab oil to coconut oil, hair oils are recommended especially for weak and dry hair. They give hair shine, strengthen it and stimulate hair growth.
4. Hair spray
Hair sprays are another of the best-selling products in salons. The most popular are anti-frizz sprays, hair volumizing sprays, shine sprays, as well as hair thickening sprays and hair shape fixing sprays.
5. Hair dyes and lighteners
Some of the most typical products sold in salons are hair dyes and hair lighteners. Many people prefer to buy them at the salon because they can get expert advice there. In addition, such products sold in salons are usually properly selected and of high quality, so many customers are more likely to buy them in the salon than in beauty stores.
Hair clay is another very popular hair styling product. It is characterized by the fact that clay has a little to no shine, meaning a stylist can achieve a very natural and dull look. Clay also detangles the hair and makes it softer.
7. Hair pomade
Pomade is one of the most popular hair styling products that gives hair a shiny and slick appearance. It lasts longer than most hair-care products, but is not as strong as hair gel. Such pomades are great products to sell in a salon.
Well-selling products in many salons are hair brushes. Especially popular are wet brushes, scalp stimulation brushes, and professional hair styling brushes.
9. Dry shampoo
An increasingly fashionable hair product gaining a lot of popularity in recent years are dry shampoos. Such dry shampoos are the ideal solution to wash hair while traveling, or in unexpected situations.
10. Hair gel
Hair gel is one of the most popular products to sell in a salon. Extremely strong gels and gels for athletes are especially popular.
11. Curl enhancing cream
Many salon clients, both men and women, love the curls they can get by using the right hair products. The most commonly used products for curls are curl-enhancing creams, as well as some gels, mousses, shampoos, conditioners and sprays. A great way to get customers interested in such a product is to offer them to style their hair with such a product. If they like the effect, it is very likely that they will be interested in buying such a curl enhancer.
12. Heat protectants
Heat protectant sprays and creams are popular products sold in salons used to reduce the amount of damage done to hair by heat, for example, when straightening hair.
13. Sea salt spray
Salt Spray gives hair an appearance like after a day at the beach, creating tousled texture. Sea salt sprays also often have a volumizing and thickening function and are popular with both men and women.
14. Hair mist & perfume
A hair perfume or hair mist is a product specifically tailored to give hair a beautiful, fresh scent, which often moisturizes hair or adds shine. Hair mists are one of the top selling products sold in hair salons.
15. Manicures and pedicure products and tools (rephrase text)
Manicures and pedicures are treatments both offered within the confines of the salon, but salons offer products to purchase for home usage, such as foot creams, toe-separators, nail files and callous files in addition to salon-brand nail polishes.
16. Hair styling paste
A hair paste is one of the best-selling men’s products in a salon. A hair paste gives the hair a medium to very firm hold and, depending on its type, gives the hair a matte finish or a touch of shine.
17. Hair styling wax
Hair wax is another of the top products for men sold in salons and barbers. Hair wax is ideal for styling strong and thick hair.
18. Self tanning products
Self tanning products are very popular especially in summer. The most popular self-tanners are divided into lotion, drops, mousse, gel and sprays.
19. Hair extensions
A product in high demand in many salons are hair extensions. Some clients want their hair to be extended at the salon, while others prefer to buy such hair extensions and attach them themselves.
20. Hair mousse
Hair mousse is a very well-selling hair salon product with many uses. It helps to fix and highlight hair strands, as well as control frizz. Hair mousse is also recommended for taking care of curls which it makes more bouncy.
21. Exfoliation products for skin
Many salons also offer skin treatments or massages. In such places, exfoliation products for skin, which are very popular, will be ideal for sale. Popular products of this type include Himalayan Salt Body Scrub and InstaNatural Exfoliating Glycolic Face Mask (such as those available on Amazon).
22. Skin moisturizing products
Many salons also sell lotions and creams for the skin of the hands, face and body. The skin creams and lotions offered in salons are usually carefully selected and have better properties than similar products sold in other stores. This is one of the best products to sell in a salon if, in addition to hair, your salon also offers other services (such as skin treatments).
23. Hair masque
Hair masques are another of the top-selling salon products. The masques are a super concentrated, deep conditioning treatment that work exquisitely on damaged hair. Popular types of such masks are those with biotin, protein and castor oil.
24. Hair powder
Hair powder is another very profitable product to sell in salon. It has enjoyed a continually increasing popularity in recent years. Hair powders usually texturize hair and mattify it. Some types of hair powders also add more volume to the hair.
25. Hair silk
Hair silk is one of the most popular products for damaged hair, it is ideal for hair with split ends, among other things. Silk makes hair smooth and effectively helps to eliminate hair-frizz. It is also recommended for curly hair, which is why it is a very popular product among Black women.
26. Hair removal products
Another of the common products to sell in a salon are hair removal products and accessories. Many salons offer hair removal treatments such as waxing, depilatory and threading. However, many clients prefer to buy hair removal products and use them at home. Among the most commonly purchased products of this type are depilatory creams, depilatory patches and depilatory sprays.
27. Clip on hair pieces
Good products to consider selling at the salon are also clip on hair pieces, as well as various hair ornaments such as decorative hair pins and hair jewelry.
28. Make up
Makeup products are another of the frequently sold products. You’ll often find them offered by hair salons as well as nail salons, because makeup is closely associated with beauty and taking care of one’s appearance – which is what your customers want to pay for.
29. Nail polish
Nail polish, as well as nail conditioners, are products that are often sold in hair salons and nail salons. Nail care often goes hand in hand with hair care, so offering such products is likely to get a very positive response from many customers.
30. Lip balms & lipsticks
In many salons, especially those in which beauty services are also offered, branded lip balms and beauticians are popular products. They do not take up much space and can be easily displayed anywhere in the salon.
Other products that are profitable to sell in some salons:
- hair clips and hair ties
- press on nails
- natural soap bars
- scented candles
- fragrance oils
- beard cosmetics, oils & perfumes
HOW TO SELL RETAIL PODUCTS IN SALON?
The first and most important rule of successful retail sales in a salon is to educate clients, not to sell products! It’s very important to focus on explaining to customers how to take care of their hair and what products to use. By educating them and showing them with what products to take care of their hair, customers will themselves ask where and how they can buy such products.
To increase the sale of products, it is best to display them at the checkout, so that the customer, when paying, sees exactly the products you used for their hair. You can also discreetly mention that your salon has a special offer on the products or if you have a special partnership with a particular cosmetics company, that’s worth mentioning, too.
A good strategy to get the customer interested in products is a rule that you always tell the customer what you are putting on her or him when you use the product. This causes the customer to be interested in the product, and if she or he likes the product – to want to potentially buy such a product.
WHY SHOULD YOU SELL RETAIL IN YOUR SALON?
Every salon owner should seriously consider selling products. Retail has a much higher profit margin for the salon than selling services. According to an analysis by BusinessNES, profits from retail sales often account for about 20%-30% of a salon’s income. In addition, by selling products, you can also attract slightly more customers who will come to you specifically to buy the products you offer.
It’s quite natural in the minds of many customers that selling the most popular hair care products is part of the service. For many, it’s a convenience and a good opportunity to buy high quality hair stylist-recommended products during a salon visit.
HAIR RETAIL TRENDS 2022
Recently, products that are natural, organic and based on natural ingredients such as fruit extracts, natural essential oils like green tea oil, as well as the most popular oils used for hair care, which are argan oil and coconut oil, have become very popular. Hair care products with vitamin c and biotin and other vitamins and micronutrients are also in high demand.
Examples of best retail products to sell in a salon:
Kevin Murphy Plumping Wash Rinse
A thickening conditioner. Nourishes and restores for thicker, stronger hair, 8.4 oz.
Available here on Amazon.
A multitasking hair treatment infused with argan oil to promote a healthier look and feel. Use as a styling routine foundation or to refresh second-day strands.
Available here on Amazon.
Verb Hydrating Conditioner
Vegan detangling and softening hair conditioner – vegan, sulfate free, paraben free & gluten free deep conditioner – restorative moisturizing conditioner for all hair types.
Available here on Amazon.
Hair Shampoo Brush
HEETA scalp care hair brush with soft silicone scalp massager.
Available here on Amazon.
Sol de Janeiro Brazilian Bum Bum Body Cream
Blend of cupuaçu butter, açaí oil, and coconut oil together with guaraná significantly smooths and tightens skin’s texture.
Available here on Amazon.
Oribe Gold Lust Repair & Restore Shampoo, 8.5 oz.
Restores dry, damaged hair. Seals in moisture. Helps reduce split ends. Protects against future damage.
Available here on Amazon.
Leading hair care brands
The following brands are some of the most important global brands on the hair care products market. These are the recommended brands that should be the most profitable to sell in your hair salon.
And in your opinion, what are the best products to sell in a salon? Share your opinion with us in the comments section below!
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