TOP 20 Best Things to Sell in a Flower Shop

In the following article, we have compiled a list of the best things to sell in a flower shop. These items will ensure the best profits and best answer your needs. What do customers want when they come to the florist? Something beautiful, small and perfect for a small gift or for an item that will decorate the home and bring joy to another person. There are really many such items besides flowers and we list the most important ones underneath.

MOST PROFITABLE THINGS TO SELL IN A FLOWER SHOP

1. Flowers
The first most profitable products to sell in florists are, of course, flowers – especially roses, tulips and bouquets of flowers. Also, various flowers in pots both for the garden and home are one of the best selling florist products.

2. Unique decorative pots
Ceramic, metal, wooden, decorated and unique style pots.

3. Sculptures, Vases & Statues
Such as sculptures, decorative vases for the home, ancient style amphorae.

4. Flower pot stands, hangers and coasters
Flower accessories such as flower shelves, hangers and hanging pots are very popular products to offer in a flower shop.

5. Flower vases
Cut flowers need to be kept somewhere, so in every home and in various other places people need nice elegant and beautiful vases and vases for flowers.

6. Fertilizers for plants and soil
Liquid fertilizers, loose fertilizers, stick fertilizers or granular fertilizers are the best-selling types of fertilizers in florists. Small to medium portions of different types of soil are also in high demand.

7. Remedies for slugs, snails & pests
Many people have problems with slugs and snails and pests that destroy plants. Offer them the best remedies to solve these problems.

8. Seeds of various ornamental plants as well as vegetables and fruits
Seeds of various plants are very profitable products to sell in a flower shop. They don’t take up much space and if customers don’t buy them you can sow them yourself and sell them when they grow.

9. Closed plant terrariums
Such enclosed terrariums are a great decoration for your home or business. Very popular in recent years.

10. Small decorative plants in pots
Small decorative plants in pretty pots make the perfect gift. The most popular of such small plants are succulents and little cactuses.

11. Bonsai
Bonzai are some of the most dignified and unique products that you can buy from a florist. Both small bonzai and larger, perennial bonzas sell well.

12. Wicker baskets, grass baskets & decorative containers
Baskets and decorative containers are suitable both for keeping plants (in pots) in them and for many other purposes.

13. Gift bags, and greeting cards
Since customers who come to the florist often buy flowers as gifts, they may be interested in buying greeting cards and gift bags as well.

14. Home decor products
A florist is a place full of beauty, flowers are wonderful decorations, but apart from them there are also many other wonderful decorations that may interest your customers. Examples of such decorations are decorative fruit bowls, decorations for walls or decorations for kitchen and living room.

15. Scented candles and candlesticks
Scented candles are an ideal product to sell in a florist shop. They will be suitable as a perfect gift along with flowers.

16. Dried flower bouquets
Ideals are another popular product sold in many florists. Their big advantage is that they can last longer than cut flowers, and are often just as beautiful.

17. Decorative pottery, plates & mugs
Decorative pottery as well as plates and mugs are a great extra product to sell in a florist shop to increase profits and attract more customers.

18. Gardening & plant tools
The most popular plant and garden tools such as a small secateurs, garden gloves, or small shovels are items to offer at the florist.

19. Mirrors
Small decorative mirrors are another great product to offer your florist. They do not take up much space and can be placed on the walls of the flower shop and among the flowers.

20. Special occasion decorations and items
Very profitable products to sell at a florist are typical Christmas products, decorations for Easter, decorations for the new year, decorations for Valentine’s Day, and decorations and accessories for other biggest events.

Other most profitable things to sell in a flower shop:

• orchids
• cactuses
• nepenthes
• balloons
• small gifts
• gift baskets
• scented soaps
• bath bombs
• decorative pendant lamps
• globes
• coffee tables

Beautiful pots are one of the most profitable products to sell in a flower shop. Such a pot is available here on Amazon.

Not only the flowers have to look beautiful, but what they are in has to be beautiful as well. Various kinds of stylish flower pots and containers are a great selling product for every florist.

BEST WAYS TO INCREASE FLORIST SALES 

A garden center is a great idea for developing a flower shop. If you just have a big enough land (a plot of land in a busy place is enough) then you can make such a garden center there. The best selling products in a garden center are garden plants, garden furniture, garden statues and garden decorations (e.g. Fountains, sculptures), as well as garden tools (shovels, secateurs, axes, wheelbarrows, etc.), and other garden essentials like tiles for the garden path, or barbecue accessories.

Online store is another great way to increase profits of every florist. With an online store, you can reach far more customers than with a traditional florist. It pays to display there decorations such as decorative pots, vases and decorative containers (available on Amazon) there.

Vedding, event and party flower services – if you run a florist store, it is a good idea to make contact with local event centers, churches, restaurants, stores and places that may need flowers. With access to a variety of flowers, you can provide them with the right flowers by establishing an ongoing relationship, or by offering one-time services.

Flower delivery services An interesting way to increase flower shop sales is to offer flower delivery. It is enough to employ one person who will deliver flowers. Such service should be properly advertised.

Flower truck A great way to expand your flower business is to sell flowers not only in a flower shop, but also from a flower truck. This is perfect for Women’s Day, Valentine’s Day, local events, and busy locations such as city centers, train stations, and shopping malls.

Flower stand If there are some very busy places (like city center, most popular streets, shopping mall etc.) in close vicinity of your florist, it is worth considering opening an extra flower stand in such a place. It can turn out that such stand will generate really big profits and will work like a branch of your florist.

Read also:  Top 100 Best Selling Garden Center Products

TIPS HOW TO MAKE FLOWER SHOP MORE PROFITABLE

To make your flower shop business more profitable, focus on strategies that enhance visibility, product quality, and customer relationships. Here’s an improved guide with essential tips to help your shop thrive.

1. Strengthen Your Online Presence
Nowadays having an online presence is essential. A website alone is not enough. Make sure your shop is visible on platforms like Google, Facebook, and Instagram. Post regularly with beautiful, high-quality pictures of your newest arrangements, plants, and floral gifts. Interact with followers by responding to comments and messages. Visibility online translates directly to more foot traffic and online orders.

Pro Tip: Set up an online store to allow for easy ordering and deliveries. Consider offering same-day delivery in your area for special occasions or urgent needs. This convenience can make your shop stand out.

2. Offer Unique and Trendy Products
Classical style pots, resembling ancient Greek, Italian, or Aztec designs, are currently in vogue. Incorporate these into your inventory to attract customers looking for something special. Offering limited-edition or seasonal designs can create urgency and boost sales. Additionally, consider selling plants and flowers that are hard to find in other shops.

Pro Tip: Research floral trends regularly. Flowers like dried arrangements, succulents, and rare tropical plants are currently popular. Offering something distinctive can attract trend-conscious customers and higher profit margins.

3. Maintain High-Quality Flowers
Keeping your flowers fresh is key to retaining customers. Ensure they are stored in clean containers, with water changed every 2-3 days. For most flowers, the optimal storage temperature is between 33°F to 35°F (1°C), while tropical flowers require a warmer range of 50 to 55°F (10-13°C). Regularly inspect your stock and remove any wilted flowers promptly, as they can cause others to decay faster.

Pro Tip: Use flower food in your water to extend the life of your cut flowers. Offer this product to customers with their purchases, giving them a way to maintain the longevity of their bouquets.

4. Build Strong Customer Relationships
Many customers prefer ordering flowers after speaking to someone directly. Be easily reachable by phone, and answer questions about specific products or arrangements. Offering tailored advice can increase the chances of a sale, especially for events like weddings or large orders.

Pro Tip: Encourage repeat business by creating personalized experiences. If you know a customer’s favorite flowers or a special occasion they celebrate yearly, send them a reminder in advance with a special offer. Thoughtful gestures like these foster loyalty.

5. Create a Customer Database
Establish a customer database with contacts of people who make occasional or regular orders. Keep track of important dates such as Valentine’s Day, Christmas, birthdays, and anniversaries. A simple reminder email or message when these dates approach can prompt them to place another order. Personalization is key here; mention specific products they’ve previously bought or recommend a new product they might love.

Pro Tip: Automate these reminders through email marketing software, but keep them personal. Add a note like, “We thought you’d love this bouquet for your anniversary this year!” to make it feel less like a mass message and more like individual attention.

6. Optimize In-Store Experience
While online visibility is crucial, the in-store experience should not be overlooked. Make sure your shop is well-organized, smells fresh, and has a welcoming atmosphere. Create display areas for trending flowers, offer samples of arrangements for different occasions, and consider having ready-to-go bouquets for customers who are in a hurry.

Pro Tip: Cross-sell by offering complementary items, like cards, candles, or chocolates. Bundling these with flowers can increase your average sale per customer. Also, consider creating subscription services where customers can receive fresh flowers weekly or monthly.

7. Stay Active in Your Community
Get involved with local events, fairs, or markets to increase visibility. Sponsor events or offer flowers for charity auctions. Partner with wedding planners, event venues, or local businesses to create referral networks. Being active in your community can help you build a loyal, local customer base.

Pro Tip: Host workshops at your store, such as flower arrangement classes or DIY terrarium workshops. This not only brings potential customers into your shop but also allows them to engage with your products in a fun, hands-on way.

When running a florist shop, use professional items that will make your job easier such as these florist scissors, clear floral tape, collapsible flower service cart or this waterproof florist bouquet paper (available on Amazon).

Read also: Best Things to Sell in a Gift Shop – 30 TOP Selling Items

EXAMPLES OF OTHER TOP SELLING PRODUCTS TO SELL IN FLOWER SHOP

Small succulent pots like this one is available here on Amazon.

Macrame plant hangers like this one is available here on Amazon.

Dried lavender sachets like this one is available here on Amazon.

And in your opinion, what items sell best in a flower shop? Share your opinion with us in the comments below!