Below we have compiled a breakdown of the best products to sell in Australia together with the best product categories to sell to Australian consumers. The demand for the following products is high and they are particularly popular in Australia.
The following summary is based on our analysis of the best-selling products on eBay, Gumtree, Amazon and Woolworths, as well as Google trends data, and an analysis of the Australian market in 2022.
WHAT TO SELL IN AUSTRALIA ONLINE IN 2022?
The following product categories are of most interest to Australian buyers. To maximize profits be sure to offer the newest and better versions of products that are already widely available. This will help you to outperform the competition.
1. New gadgets
Australians love new technologies and new quality solutions. Examples of such products include newest phone and laptop accessories eg. newest mouse pads, UV light sanitizer boxes and air purifiers.
2. Organic food & healthy fast food
Many studies confirm that Australians are most willing to choose organic and healthy products and many of them are willing to pay more to for healthier products. Examples of such products are: organic baby food, fruits, vegetables and organic protein powder. If there is no organic version of a particular popular product on the market yet, it is very profitable to start selling it.
3. Locally produced/sourced products
Many Australians appreciate quality original products. Examples of such products include regional products, such as original Italian olives, or French cheeses.
4. New trending apparel & accessories
Clothing is invariably one of the biggest categories of products that pays to sell in Australia. In addition to clothing, it is also profitable to sell popular accessories such as sunglasses and hats (Amazon).
5. Organic tea & coffee
For example detox tea, organic herbal tea, organic matcha, organic ground coffee and accessories for coffee and tea making.
6. New healthcare items
Like kneecare products, wireless nurse alert, new advanced blood pressure monitors and other devices of this category in high quality.
Trending, new, rare or luxury footwear categories are one of the best products to sell in Australia.
8. Smart jewelry
Like smart rings, smart health monitoring bracelets or invisawear safety jewelry which can notify up to 5 people and police if anything dangerous happens (Amazon).
9. Subscription box service
This is a new type of service that is becoming more popular to sell in Australia. Examples of these subscription boxes include boxes of children’s toys, candy or collectible items.
10. Educational products
Since both homeschooling and adult education are popular in Australia selling quality products in this category is one of the best business ideas.
11. Skincare products
There are constantly many new skincare products and accessories on the market. Their sale is very profitable, provided you choose the right product for which there is high demand and little competition.
12. Kitchen gadgets
Great selling products in Australia are various practical and useful accessories and gadgets for the kitchen. Examples of these include: pasta strainers for pots, vegetable choppers or oil sprayers (Amazon).
13. Advanced robots with practical applications
Newer and more advanced versions of the robots are available every year making it a great product to sell in Australia. The most popular of these robots are cleaning robots, cooking robots and programmable robots for kids and teens (Amazon).
14. Pet accessories
Pet lovers like to buy new gadgets and interesting items for their pets. The best sellers are new, improved items with more features and better design such as: leashes, collars, and harnesses.
15. Plus size fashion & shapewear
1 in 3 Australian is obese which equates to about 8.3 million Aussies living with obesity. Moreover, 2 in every 3 Australian adults (or 67%) are overweight or obese. That makes plus size clothing, slimming clothing and weight loss products in high demand and a very profitable category of products to sell.
16. Used products
Used products are a broad category of things that can sometimes be very profitable to sell. Used brand name clothing, collectibles, vintage products, antiques and many other categories are products that many Australians want to buy.
17. Sport & outdoor
This is another popular product category among Australians. Things like attractive water bottles (Amazon), sportswear and a massage guns are examples of products that are in high demand.
18. Supplements & brain pills
Since health is an important issue for Australians a lot of people buy different kinds of dietary supplements. Brain pills that support brain function are also in high demand.
19. Reusable shopping bags
Since concern for the environment is no stranger to Australians reusable shopping bags are something that almost every person in Australia owns. Currently available bags of this type on the market are often outdated, archaic and lack an interesting design. High quality bags of this type would certainly be a great product to sell in Australia.
20. Reusable food storage bags & boxes
This is another very attractive category of products to sell. Examples of such trending products in Australia are resuable sandwich bags and resuable food silicone bags (Amazon).
21. Patio & garden
Like vertical plant stands, irrigation kits or garden lamps.
23. Senior gadgets
Australia is a country full of seniors who often need care and help. There are many products that are very useful for seniors, such as: rechargeable hearing aid, reacher tools, or special smart toilets for seniors (Amazon).
24. Stress relieve aids & accessories (including sleep aids)
Like weighted blankets which are thought to help with anxiety. The weight while you’re sleeping also helps to promote a better night’s sleep.
25. Maternity & toddler clothes and accessories
Many moms want to choose the best products for their children, so the new gadgets and equipment in this category are products that Australian moms are willing to pay for, as long as the products are better than previously available products of the type. Examples of such products include sterilizer dryers, organic baby food and baby bottles (Amazon).
26. Toys & games
This is a very broad and profitable product category to sell around the world, including Australia. The best selling new trending products among kids are Disney interactive figures, Legos, new popular dolls or unique smart nano drones (Amazon).
27. Cannabis & hemp products and accessories
The trend for hemp and cannabis continues and new popular products in this category continue to emerge that are in high demand. Examples of such products are: cbd gummies and hemp clothes.
28. Camping & travel products
Like sleeping pads for tents, high quality tents and products for glamping (“glamorous camping”).
29. Cosmetics & make up
This is a great category full of numerous profitable products to sell in Australia. Most popular are new make up accessories, new organic cosmetics and cosmetics based on original and natural products from different countries of the world such as argan oil from Morocco, coconut oil from Phillipines or green tea from China.
30. Anti-aging products
Many people want to look younger and stop aging. Many products, creams and tools can help with this to some extent. Such products are in high demand in Australia.
Other best-selling products in Australia include:
- computers & electronics
- beauty products
- portable wearable devices
- smart lamps
- smart home accessories
- smart speakers
- yoga accessories
- body massage gun
- water filters
- electric toothbrush
- water bottles
- led lights
- bags and totes
- wall art
- gardening furniture
WHAT YOU NEED TO KNOW BEFORE STARTING SELLING IN AUSTRALIA
Which products Australians prefer?
Australians support Australian brands and prefer local products. According to a survey conducted by Commonwealth Bank, over 50% of Australian shoppers want to buy locally sourced and produced goods. This trend is also confirmed by numerous other surveys. Australians are more likely to buy locally produced recreational goods (as 59 per cent responded), as well as fashion (58 per cent) and even electronics (55 per cent). (source)
What are the most important needs of Australian consumers?
Research shows that to attract Australian consumers, products must be sold quickly and without the need to leave home. Furthermore, surveys show that over 70% of Australian consumers search online prior to making a purchase and expect to receive immediate information when using their smartphones. So in order to satisfy the Australian consumer, it will be necessary to provide fast online service and respond promptly to customer questions and comments. (source)
How to attract Australian consumers online?
According to the study, 25% to 30% of Australians admit that they try to buy products from promotions or choose cheaper versions of a product or cheaper alternatives. Shipping prices are also an important factor for Australians when shopping. In a survey of a sample of 2,000 respondents, 35% responded that current shipping prices are too expensive, indicating that lower shipping prices for products should attract more customers. (source 1, source 2)
What products are Australian consumers more likely to buy?
Research shows that Australians prefer natural and healthy products. almost two-thirds of Australian household grocery shoppers were willing to pay more for a product with the Health Star Rating, on average up to an additional 3.7% of the price of the product. When buying food, Australians prefer nationally produced food. As many as 90% of respondents replied that they prefer to buy food produced in Australia. (source 1, source 2)
EXAMPLES OF PRODUCTS IN HIGH DEMAND IN AUSTRALIA IN 2022
It is the perfect product for those who want to cook quick meals with less oil. A perfect addition to many Australian cuisines. Air fryers like the one below are available here on Amazon.
Skincare mini fridges for storing cosmetics
Mini fridges like the one below are available here on Amazon.
Smartphone UV light sanitizers
One of the most popular products in Australia in 2022. Such UV sanitizers are available here on Amazon.
Home robots with build in Alexa
Such robots like the one below are available here on Amazon.
Reusable water bottles
Bottles like the one below are available here on Amazon.
Massage guns for deep muscle massage
Tools for massage like the one below are available here on Amazon.
Organic protein powders
Organic protein powders and other organic fitness & gym producats are very popular and trending products in Australia. An example of such product is this powder available here on Amazon.
Reusable shopping bags & grocery bags
This another very profitable category of products to sell in Australia. Bags like the one below are available here on Amazon.
Smart locks & smart entry keypads
Smart locks like the one below are available here on Amazon.
3 in 1 wireless charging stations
Wireless stations like the one below are available here on Amazon.
And in your opinion, what are the best products to sell in Australia? What is the most in demand? Share your opinion with us in the comments below.
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